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Quality & Quantity

Erschienen in:

06.01.2020

Qualitative analysis of feminine morality and visible personality characteristics among young adults

verfasst von: Aisha Jalil, Qaisar Khalid Mahmood, Ahmed Usman, Akhlaq Ahmad

Erschienen in: Quality & Quantity | Ausgabe 3/2020

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Abstract

This article documents the perceptions and judgments of youth about character of female as ‘good’ or ‘bad’, based on her visible personality characteristics. A qualitative study is carried out among the undergraduate students in two public sector universities. This study highlights contextual factors linked with the choice of clothing and quality of physical appearance among young girls. The judgments about a girl’s character are based on immediate, apparent personality characteristics. This study found that there are two contrasting categories of clothing and visible personality associated with positive and negative feminine morality. Certain expectations are also found to be associated with the attire of young women in Pakistani society which restricts their individual choices. Pakistani and Britain national boys judged girl’s character as immoral or bad based on cosmetics usage, fashion-ability, body exposedness, physical attractiveness, friendliness, bold temperament, and easiness while interaction with boys.

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Titel: Qualitative analysis of feminine morality and visible personality characteristics among young adults
verfasst von: Aisha Jalil
Qaisar Khalid Mahmood
Ahmed Usman
Akhlaq Ahmad
Publikationsdatum: 06.01.2020
Verlag: Springer Netherlands
Erschienen in: Quality & Quantity / Ausgabe 3/2020
Print ISSN: 0033-5177
Elektronische ISSN: 1573-7845
DOI: https://doi.org/10.1007/s11135-020-00964-0

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