9. Quantifying Aesthetic Preferences in Cruise Ship Exterior Design

The study of the aesthetic preference in the industrial field has been conducted regarding the qualitative expression with special focus on colour and shape. This research focuses on quantifying the aesthetic preference of people. Especially, the exterior design of cruise ship is the target of this study. The competitiveness of the items can be generally managed by the preference of people. The quantification of the aesthetic preference of people can make it possible that not only the aesthetic analysis but the industrial one can have an effect on the competitiveness in the market. The target for this study is to find criteria affecting the aesthetic preference of people about the exterior design of cruise ships. Therefore the method of quantifying the qualitative aesthetic preference with Fuzzy Modelling is applied. The results of this study can be used in cruise ship design considering the aesthetic preference of people as a guideline.