Quantitative Marketing and Economics

Push and pull: Modeling mobile app promotions and consumer responses

Zhuping Liu, Jason A. Duan, Vijay Mahajan

CPG consumption in times of recession: novel evidence from matched administrative data

• Open Access

Calogero Brancatelli, Roman Inderst

Depression and grocery shopping behavior

Katherine Meckel, Bradley T. Shapiro

CRM Targeting with reference-dependent sensitivities: Evidence from the casino industry

• Open Access

Wayne Taylor, Jonathan Zhang