Ausgabe 3/2025
Inhalt (4 Artikel)
Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora internet radio
Ali Goli, Jason Huang, David Reiley, Nickolai M. Riabov
The customer journey as a source of information
- Open Access
Nicolas Padilla, Eva Ascarza, Oded Netzer
How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data
Shirsho Biswas, Pradeep Chintagunta, Sanjay Dhar
The persistence of grocery shopping behavior and retailer choice: Evidence from a major labor strike
Marco J. W. Kotschedoff, Liliana Kowalczyk, Els Breugelmans
