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Quantitative Marketing and Economics OnlineFirst articles

04.10.2018

Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications

This paper investigates the dynamic effects of price promotions in a retail setting through the use of a large-scale field experiment varying the promotion depths of 170 products across 17 categories in 10 supermarkets of a major retailer in …

20.09.2018

Advertising and brand attitudes: Evidence from 575 brands over five years

Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of advertising …

07.09.2018

Firms’ reactions to public information on business practices: The case of search advertising

We use five years of bidding data to examine the reaction of advertisers to widely disseminated press on the lack of effectiveness of brand search advertising (queries that contain the firm’s name) found in a large experiment run by eBay (Blake et …

13.08.2018

Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?

Big retailers that carry a large assortment of products rely on knowledgeable salespeople to provide purchase advice to customers and match customers with suitable products. Interestingly, big retailers vary in their policies regarding whether to …

09.08.2018

You get what you give: theory and evidence of reciprocity in the sharing economy

We develop an analytical framework of peer interaction in the sharing economy that incorporates reciprocity, the tendency to increase (decrease) effort in response to others’ increased (decreased) effort. In our model, buyers (sellers) can induce …

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Über diese Zeitschrift

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.

Officially cited as: Quant Mark Econ
Related subjects » Business, Economics & Finance - Economic Theory - Marketing 

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