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Über dieses Buch

Whilst previous methods for business process reengineering have focused on time and cost reduction policies to preserve competitive services and products, Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace presents a new approach which aims to include aspects that impact the customer perceived value. This method supports business reengineering initiatives by identifying process bottlenecks as well as new products and services viable to overcome market competition.

This original approach is described step-by-step, explaining the theory through examples of performable tasks and the selection of relevant tools according to the nature of the problem. Supported by illustrations, tables and diagrams, Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace clearly explains a method which is then applied to several case studies across different industrial sectors.

Re-engineering of Products and Processes: How to Achieve Global Success in the Changing Marketplace provides a scientific reference for researchers and PhD students working in several fields of the Industrial Engineering: mechanical, electric, electronic sectors and, more in general, all the industrial areas where there are needs to design innovative products. The step-by-step description on how to employ the proposed method and its application to practical examples, make the book a key resource for industry consultants and managers who look to increase the value of their products and services for new and existing customers.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Introduction

Abstract
The introduction of the book is dedicated to outline the scientific context within which Integrated Product and Process Reengineering (IPPR) has been developed, as well as the basic motivations of the work. The disciplines aimed at proposing alternative configurations of industrial processes and products/services, i.e. Business Process Reengineering (BPR) and New Product Development (NPD), are analyzed by pointing out the main strengths and weaknesses. The birth of IPPR is a contribution for filling the gap between the expected outcomes of the present methodologies and the practical displayed results. The present Chapter clarifies the main concepts employed within the presented methodology and provides suitable definitions for the most relevant notions. Furthermore, a classification of common industrial problems is presented, for which different tools are suitable to reengineer the current business. As a result of a broad review of the existing techniques, the purpose of the book is clarified, illustrating the main strategic and methodological objectives to be pursued throughout original tools focused on customer value.
Yuri Borgianni, Gaetano Cascini, Federico Rotini

Chapter 2. IPPR Methodological Foundations

Abstract
This Chapter presents an overview of the IPPR methodology aimed at clarifying the involved activities and how they are organized in the methodological workflow. The analysis and solution path of the suggested approach consists in three main steps. The first step is aimed at defining a multi-domain model of the business process to support the subsequent analysis tasks and the representation of the relevant information. The second step supports the user in the identification of the business process weaknesses according to the classes of problems defined in Chap. 1, thus leading to the definition of meaningful directions for their solution. The last step suggests suitable methodological approaches for the identification of physical solutions aimed at implementing the improved business process. The specific tools involved in each step of IPPR method are detailed in Chap. 3.
Yuri Borgianni, Gaetano Cascini, Federico Rotini

Chapter 3. IPPR Implementation

Abstract
This Chapter faces the implementation of the workflow foreseen by the IPPR methodology. Several instruments, both well established and originally developed within IPPR, are suggested to support the user in the execution of the involved activities. The adopted Multi-domain process modeling technique is capable to organize the relevant information concerning manifold features about the industrial activities and their outputs, which are comprehensively individuated through the CRs checklist. The Kano model is proposed to classify the customer requirements according to their appraised function in delighting the buyer or avoiding his/her dissatisfaction, which is a relevant facet for the problems grouped in the class 2. Moreover, for the classes of problems 1 and 2, proper metrics are proposed for the calculation of the Phase Overall Satisfaction, the estimation of the resources consumption and the computation of relevant value indexes. The last coefficients are used to build graphical maps, such as the Assessment Charts, aimed at facilitating the identification of the process criticalities in terms of value bottlenecks and the subsequent reengineering actions. The definition of new product profiles, which is the main scope when facing the class 3 of reengineering problems, swivels on the adoption of the New Value Proposition Guidelines, adopted as systematic tool to support the early phases of NPD activities. The Lifecycle System Operator and the Functional Features clustering model represent useful supports to identify business opportunities and to aid the creative generation of new value profiles. Eventually, specific guidelines to select proper redesign tools of processes and products are suggested to support the activities included in the step 3 of IPPR.
Yuri Borgianni, Gaetano Cascini, Federico Rotini

Chapter 4. Application of IPPR to the Reengineering Problems of Class 1

Abstract
The application of IPPR to a reengineering problem belonging to class 1, i.e. organizing a new process to overcome market boundaries, is here presented. The case study concerns the manufacturing of pellet that is a bio-fuel obtained through the processing of the wood coming from the sustainable exploitation of forests. Due to several under capacities which afflict the value chain, the present industrial process is not capable to provide a convenient output starting from the available resources. This drawback has resulted in the impossibility to follow the dynamics of the market demand of such bio-fuel, which is grown dramatically during the last years. In such a context, IPPR has led to the identification of meaningful directions of evolution aiming at making the process more efficient and consequently boosting its potentialities in satisfying the market demand. Eventually, a countercheck has been performed in order to verify the reliability of the provided outcomes. The feedbacks have confirmed the coherence among the outputs of IPPR and those available in the acknowledged literature.
Yuri Borgianni, Gaetano Cascini, Federico Rotini

Chapter 5. Application of IPPR to the Reengineering Problems of Class 2

Abstract
The Chapter presents the application of IPPR to a reengineering problem belonging to class 2, i.e. individuating the bottlenecks that generate loss of competitiveness. The case study concerns a branch of the Italian footwear industry which is represented by firms producing “accessible fashion” shoes. During the last years such a sector has experienced serious problems in preserving its competitiveness. The most critical factor has been identified as the timeliness in responding to a market demand characterized by rapidly mutating conditions. The aim of IPPR in such context was the individuation of proper reengineering actions allowing more dynamic business process resetting. The outcomes of the performed analysis suggest to reorganize the whole process according to quick response strategies. A verification through literature sources has confirmed the appropriateness of the provided indications.
Yuri Borgianni, Gaetano Cascini, Federico Rotini

Chapter 6. Application of IPPR to the Reengineering Problems of Class 3

Abstract
The Chapter illustrates an exemplary application of the tools proposed by IPPR to face product reengineering with a value-oriented approach. The case study regards the building of a new value profile for a professional blow dryer employed in the hairdressing industry. The sector is characterized by conservativeness, as well as the innovation of equipment presents a slow pace and mostly involves the maximization of established performances. The implementation of the IPPR roadmap for the third class of reengineering problems has led to the determination of two partially diverging value transitions synthesized by different product embodiments. The second alternative infringes to a certain extent the recommendations suggested by the New Value Proposition Guidelines. A conducted survey, involving some dozens of professionals, has revealed a considerable appreciation of the idea underpinning the first option and some criticism with regards to the second candidate value profile. The outcomes additionally show a possible market segmentation according to the kind of business and clientele of the respondents.
Yuri Borgianni, Gaetano Cascini, Federico Rotini

Chapter 7. Discussion and Concluding Remarks

Abstract
The Chapter presents a discussion about the global achievements of IPPR. The proposed method represents an original contribution in terms of the tools for supporting both BPR and NPD tasks. More specifically, it suggests modeling techniques capable to represent the functioning of a business process linking the phases to the aspects of value supplied to the user. Novel assessment metrics have been defined aimed at identifying the process bottlenecks in terms of the ratio between generated customer satisfaction and involved resources. Furthermore, original guidelines have been identified to support the user in performing new value proposition tasks oriented towards the definition of new product profiles. The tests have confirmed reliability and consistency of the feedbacks provided by IPPR. Eventually, further studies have been planned to expand the potentialities and the reliability of the methodologies, among them some are included in ongoing research activities.
Yuri Borgianni, Gaetano Cascini, Federico Rotini

Backmatter

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