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2021 | OriginalPaper | Buchkapitel

22. Recognizing the Value of Unsuccessful Innovations: A Case Study from the Dairy Industry in Mexico

verfasst von : Andres Ramirez-Portilla, Erick G. Torres

Erschienen in: The Palgrave Handbook of Workplace Innovation

Verlag: Springer International Publishing

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Abstract

The dairy industry is a mature industry that tends to take a traditional approach toward innovation. In recent years, however, firms in this industry have pursued more constant innovation by recognizing the value of their innovation mistakes. This chapter presents the case study of Alpura, the second-largest dairy company in Mexico, a country with a complex, competitive mix of more than 26 large domestic and international dairy companies. This case study describes the events related to the unsuccessful innovations that eventually drove an urgent change in the innovation strategy in Alpura, which was a leader in its market for several decades. Alpura’s case portrays the importance of organizations recognizing the value of their unsuccessful innovations and other innovation missteps to focus on better future innovation efforts.

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Vorheriges Kapitel Frugal Workplace Innovation: A Conceptual Framework

Nächstes Kapitel Innovation and Quality of the Work Life Management: Managers, Purpose of Life and Joy

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Titel: Recognizing the Value of Unsuccessful Innovations: A Case Study from the Dairy Industry in Mexico
verfasst von: Andres Ramirez-Portilla
Erick G. Torres
Verlag: Springer International Publishing
Buch: The Palgrave Handbook of Workplace Innovation
Print ISBN: 978-3-030-59915-7

Electronic ISBN: 978-3-030-59916-4

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-3-030-59916-4_22