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2022 | OriginalPaper | Buchkapitel

Rediscovering the Fundamentals of Value Creation

verfasst von : Gianluca Salviotti

Erschienen in: The Post-Digital Enterprise

Verlag: Springer International Publishing

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Abstract

Dieses Kapitel vertieft sich in die kritischen Aspekte der Wertschöpfung im digitalen Zeitalter und greift dabei auf Steve Jobs "Rede aus dem Jahr 1997 zurück, um die Wichtigkeit des Beginns mit der Kundenerfahrung zu veranschaulichen. Er diskutiert die Risiken und Herausforderungen im Zusammenhang mit digitalen Transformationen, einschließlich des Einflusses des Hypes, der Angst, etwas zu verpassen, und des Wunsches nach Innovation. Der Autor stellt ein Rahmenwerk zum Verständnis der wichtigsten Ansätze digitaler Evolution wie Digitalisierung, Digitalisierung, digitaler Wandel und digitaler Disruption vor. Das Kapitel untersucht auch die Rolle digitaler Innovationen und dynamischer Fähigkeiten bei der Förderung der Wertschöpfung. Es schließt mit einem konzeptionellen Werkzeug zur Bewertung digitaler Initiativen und einer Matrix zur Kategorisierung von Organisationen auf Grundlage ihrer digitalen Reife und Wertschöpfungsstrategien. Im gesamten Kapitel wird die Notwendigkeit einer klar definierten Vision und Strategie betont, um digitale Transformationen erfolgreich zu bewältigen und Wertvernichtung zu vermeiden.

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Titel: Rediscovering the Fundamentals of Value Creation
verfasst von: Gianluca Salviotti
Verlag: Springer International Publishing
Buch: The Post-Digital Enterprise
Print ISBN: 978-3-030-94836-8

Electronic ISBN: 978-3-030-94837-5

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-030-94837-5_3

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