2015 | OriginalPaper | Buchkapitel
Relevance of Indian Ethos/Ethics in Managing Organizations in the 21st Century
verfasst von : P. Bucha Reddy, P. Narayana Reddy
Erschienen in: Creating and Delivering Value in Marketing
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This paper attempts to establish the need for adequate knowledge in human values and the role played by holism to assure unity and harmony in human life as a manager or an operative. In the knowledge economy, self-motivation, self-management, team work and team spirit are essential to achieve double advantage of personal development as well as organizational growth and public good. The twin principles: Value – orientation and Holism in management offer constant rhythm of all managerial functions and the process of management. These are the two sides of the coin of management and organisation involved in any branch of human activities. This paper also illustrates the importance of corporate social responsibility as company–s decisions and actions will have an impact on the environment and the society.