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Erschienen in:
2011 | OriginalPaper | Buchkapitel
Reputation-Based Trust Diffusion in Complex Socio-Economic Networks
verfasst von : Sascha Hauke, Martin Pyka, Markus Borschbach, Dominik Heider
Erschienen in: Information Retrieval and Mining in Distributed Environments
Verlag: Springer Berlin Heidelberg
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Trust and reputation form the foundation of most human interactions, they are ubiquitous in everyday life. Over the past years, attempts have been made to model trust relations computationally, either to assist users or for modeling purposes in multi-agent systems. As a fundamentally social phenomenon, trust forms, operates on and changes social networks, an aspect not investigated in detail so far. In this chapter, we aim to investigate how the nature of social networks, such as their quality of being highly clustered, impacts the spread and thus the availability of data to agents. Furthermore, we will propose an extension to state-of-the art trust frameworks that leverages the capabilities of information spreading in complex networks by decoupling the provisioning process of reputation information from non-neighboring recommenders.