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2021 | OriginalPaper | Buchkapitel

5. Research Methodology

verfasst von : Syed Ahmed Salman

Erschienen in: Implementing Takaful in India

Verlag: Springer Singapore

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Abstract

Nowadays, most developed and non-developed countries care and pay attention to the explores because it plays a significant role in developing, improving, and solving problems. It is clear that billions of dollars are spent on the investigates to get relevant results or findings. In any research, it can be found some pillars that guide the researcher to get his/her objectives. This chapter is explained in several sections. Section two focuses on two theories: new product adoption theory and new product diffusion theory, whereas the following section describes the research methodology in detail in this chapter. Qualitative research is applied by interviewing insurance operators, and it is appropriate for the exploratory study, and it is discussed in section five, and the last section concludes the chapter.

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Vorheriges Kapitel Takaful in Non-Muslim Countries: A Way Forward

Nächstes Kapitel Findings from Interviews with Insurance Operators

Innovation means the creation of better products or services which are already available in the market.

Adoption can be defined as the early utilization of new products.

There are many ways of communication and among them are promoting among the customers (worth of mouth), telemarking, advertising through broachers, agents, television channels, radios, opinion leaders, etc.

Insurance company is “a company that offers insurance policies to the public, either by selling directly to an individual or through another source such as an employee’s benefit plan. An insurance company is usually comprised of multiple insurance agents. An insurance company can specialize in one type of insurance such as life insurance, health insurance, or auto insurance or offer multiple types of insurance” (downloaded on 27th May 2014, http://www.investorwords.com/6843/insurance_company.html).

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Titel: Research Methodology
verfasst von: Syed Ahmed Salman
Verlag: Springer Singapore
Buch: Implementing Takaful in India
Print ISBN: 978-981-16-6280-5

Electronic ISBN: 978-981-16-6281-2

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-981-16-6281-2_5