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Erschienen in:
2012 | OriginalPaper | Buchkapitel
Research on College Student Group Travel Behaviour
verfasst von : Yan Chun-yan, Shi Xiao-ping
Erschienen in: Information and Business Intelligence
Verlag: Springer Berlin Heidelberg
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College students is one of important part in tourism market, it has a great potential. The knowledge structure, value orientation and psychological character in college students make the university student tourism market different from the traditional mass tourism market. This paper absorbs and learns the theory and method in tourism consumer behaviour, uses literature review, questionnaire survey and random interview, making student in Weinan city as research object, through qualitative and quantitative analysis in college tourists demand and consumption, summarizing their tourism consumption, travel ways, travel time and travel preference behaviour and so on.