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Über dieses Buch

This book is compiled based on the research methodology and technical approach applied in the Blue Book of Corporate Social Responsibility. It consists of five parts: Summary, index, Industry, Case Studies, and Appendices. The index evaluates Chinese enterprises annually on their performance in CSR management and the level of information disclosure by assessing four different aspects: responsibility management, economic responsibilities, social responsibilities and environmental responsibilities. Moreover, it identifies and analyzes phase-specific characteristics of CSR development in China in the hope of providing references for further studies on Chinese CSR.

Inhaltsverzeichnis

Frontmatter

Chapter 1. China’s Top 100 Firms CSR Development Index (2012)

Abstract
External evaluation contributes significantly to the development of CSR. For three consecutive years since 2009, the Research Center for CSR, the Chinese Academy of Social Sciences (hereafter referred to as the Center) has released China’s Top 100 Firms CSR Development Index (hereafter referred to as the Index) based on classical CSR theories and international assessment approaches while taking into account actual situations in China. The Index evaluates these Chinese enterprises annually on their performance in CSR management and the level of information disclosure through the assessments of four different aspects, including responsibility management, economic responsibilities, social responsibilities, and environmental responsibilities. Moreover, it identifies and analyzes phase-specific characteristics of CSR development in China in hopes of providing references for further studies on Chinese CSR. In 2012, the Center continues to evaluate CRS performance of China’s top 100 state-owned, private, and foreign-funded entities. It studies the developing characteristics of Chinese CSR from the previous year in hopes of the better understanding and advancing the systematic development of CSR in China.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 2. China’s Top 100 Foreign-Funded Enterprises CSR Development Index (2012)

Abstract
As advocates and disseminators of corporate social responsibility, multinational companies play an essential role in the national CSR development of countries all over the world. With the advancement of China’s reform, more foreign-funded companies have invested in China; therefore, it is significant for foreign-funded companies to be socially responsible for the better and faster development of China’s economy and society. Based on the research framework of the Index, the research made an overall assessment of foreign-funded enterprises in terms of their CSR management and information disclosure in hopes of summarizing the periodical characteristics of China’s foreign-funded firms’ CSR performance.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 3. CSR Development Index of the Banking Industry (2012)

Abstract
Banking in this research mainly refers to commercial banks and policy banks. Commercial banks consist of wholly state-owned commercial banks, joint-stock commercial banks, urban commercial banks, urban credit cooperatives, and rural credit cooperatives.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 4. CSR Development Index of the Communication Industry (2012)

Abstract
The communication industry in this research focuses mainly on communication equipment manufacturing and communication services. Communication equipment manufacturing refers to the wired and wireless communication equipment manufacturing under factory automated control, while the communication services industry refers to the communication services transmitted through cable, optical cable, radio waves, and light waves, including the regular telecommunication service, mobile telecommunication service, and other services.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 5. CSR Development Index for the Electronics Industry (2012)

Abstract
The electronics industry mainly refers to electronic products and components manufacturing companies. Electronic products manufacturing consists of the production of radar and radio navigation, electronic components, communication products, electronic design and processing, radio and television broadcast equipment, financial electronic products, among others. Electronic components manufacturing consists of the manufacturing of electronic components and assembly, and printed circuit board. The brief information of the 15 researched electronics companies is shown in Table 5.1.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 6. CSR Development Index for the Petroleum and Petrochemical Industry (2012)

Abstract
In this study, the petroleum and petrochemical industry mainly refers to the companies operating in the business of oil and gas extraction and other related services. Of the eight companies in oil and gas extraction and processing industry, there are four SOEs and four foreign-funded companies, each taking up 50 %, respectively. The brief information of the eight researched enterprises is shown in Table 6.1.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 7. CSR Development Index for the PC Industry (2012)

Abstract
In this study, PC industry refers to PC and related equipment manufacturing, including PC manufacturing, computer network equipment manufacturing, and external computer equipment manufacturing.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 8. CSR Development Index of Equipment Manufacturing Industry (2012)

Abstract
The equipment manufacturing industry refers to the general and special equipment manufacturing industry.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 9. CSR Development Index for the Food and Beverage Industry (2012)

Abstract
The food and beverage industry refers to the food and beverage processing industry, which mainly consists of agricultural and byproducts processing, food and beverage manufacturing industry. More specifically, agricultural and by-products processing involves grinding grains of agricultural, forestry, animal husbandry and fishery products; feed processing; vegetable oil and sugar processing; slaughtering and meat processing; aquatic products processing; vegetable, fruit and nut processing; etc. The food manufacturing industry includes bakery products manufacturing; candies, chocolates, and sweetmeats manufacturing; convenient food manufacturing; liquid milk and dairy products manufacturing; canned food manufacturing; condiment manufacturing; fermented product manufacturing; etc. Beverage manufacturing includes soft drink manufacturing and refined tea processing. Brief information of the 36 food and beverage industry in this study is shown in Table 9.1.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 10. CSR Development Index for the Automotive Industry (2012)

Abstract
A brief overview of the 30 automobile manufacturing companies is shown in Table 10.1.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 11. CSR Development Index for the Retail Industry (2012)

Abstract
Retail industry refers to the sales industry, including department stores, supermarkets, retail stores, brand shops, sales stands, in which the consumer is the main concern. Retail companies include those companies that sell products online, or through mail, telephone, and vending machines. Production materials, such as grains, seeds, feed, cattle, minerals, raw materials, industrial chemicals, agricultural chemical products, machinery (autos, computers and communication equipments are excluded), are beyond the scope of this research. Brief information of the 30 retail companies is shown in Table 11.1.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 12. CSR Development Index of Daily-Use Chemical Industry (2012)

Abstract
Daily-use chemical industry mainly refers to the enterprises producing soap and synthetic detergent, cosmetics, oral hygiene products, flavors and fragrances, etc. Of ten investigated enterprises, there are 2 private and 8 foreign-funded companies. Brief information is illustrated as follows (Table 12.1):
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 13. China Southern Power Grid: A Myriad of Twinkling Lights, Great Rapport with CSG

Abstract
China Southern Power Grid Co., Ltd. (hereinafter referred to as CSG) was established in 2002. CSG invests, constructs, and operates power networks in Guangdong, Guangxi, Yunnan, Guizhou, and Hainan provinces and regions. CSG headquarters has 20 departments and one institution, including: the Bidding Service Center, Education Training Centers (Party school and Cadre school of CSG); four subsidiary companies for the EHV Power Transmission Company and CSG Power Generation; eight wholly-owned subsidiaries (Guangdong Power Grid, Guangxi Power Grid, Yunan Power Grid, Guizhou Power Grid, Hainan Power Grid, Guangzhou Power Supply Bureau, Shenzhen Power Supply Bureau, and CSG International Co., Ltd.); and five share-holding subsidiaries (CSG Science Research Institute, CSG Synthesis Energy, CSG Finance, CSG Media, and Dinghe Property Insurance).
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 14. China Minsheng Banking Co., Ltd. (CMBC): Social Responsibility Is a Conscious Activity of Systematization, Institutionalization and Scientification of Enterprises

Abstract
Officially founded in Beijing on January 12, 1996, CMBC was the first national joint-equity commercial bank with major shares of non-public enterprises in China. It is a standard corporate financial enterprise built in strict accordance with “Corporation Law” and “Commercial Bank Law.” As the test of Chinese bank reform, CMBC is keen on reform and aggressive in the reformation and innovation for Chinese bank industry.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong

Chapter 15. China Samsung: To Foster a Favorite Brand for Chinese People and Contribute to Chinese Society

Abstract
Samsung is a world famous multinational group headquartered in South Korea. It is the representative of all Korean enterprises and makes great contributions to the Korean economy, accounting for 21 % of the country’s total exports. It has 30 subsidiaries different sectors, including electronics, finance, insurance, heavy industries, hotels, medicine, and advertisement. Samsung Electronics, Samsung Life Insurance, and Samsung C&T all ranked 22nd, 333rd, and 492nd, respectively, in the Fortune 500. Samsung Group has a total of 516 institutions in 80 countries with 344 thousand employees. In 2011, its sales revenues reached 274.3 billion USD, with profits at 20.3 billion USD. As the flagship subsidiary of the Samsung Group, Samsung Electronics ranks 17th among the Top 100 global brands.
Jiagui Chen, Qunhui Huang, Huagang Peng, Hongwu Zhong
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