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1998 | OriginalPaper | Buchkapitel

Researching Brands

verfasst von : Katriona Campbell

Erschienen in: Brands

Verlag: Palgrave Macmillan UK

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Research has a vital role to play in the life of a brand, both at the initiation phase when the brand is brought to life and in the ongoing process that is involved in successfully maintaining a strong and relevant brand.

Metadaten
Titel
Researching Brands
verfasst von
Katriona Campbell
Copyright-Jahr
1998
Verlag
Palgrave Macmillan UK
DOI
https://doi.org/10.1007/978-1-349-26070-6_6