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Since the beginning of industrialization, the pipeline business model has dominated world economies: products were created by a producer, be it a person or a company, then customers were informed that they could buy those products, and the cycle closed with the proper selling of those goods to customers. In recent years, this linear mode of doing business has started to be replaced by platforms. While platforms are not a new way of doing business—fairs are the classic platform prototype—the use of ITC in creating, managing, and accessing platforms stimulated the appearance of a different approach to this business model, providing benefits for all of the economic actors participating in the digital economy. This chapter presents some of the particularities of digital platform business models and argues in favor of their benefits by referring to a number of worldwide famous businesses, in fields from education to transportation and commerce, constructed according to these models.
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