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2016 | OriginalPaper | Buchkapitel

1. Resolving the Listening versus Leadership Dilemma

verfasst von : Edward Elder

Erschienen in: Marketing Leadership in Government

Verlag: Palgrave Macmillan UK

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Abstract

This chapter outlines the changing relationship between political elites and the public. It outlines the challenges of political office contemporary leaders face in trying to both listen to the public to stay popular and make sound decisions to stay effective. This chapter does this to argue that effective communication is the key to balancing these two broad, yet sometimes contradictory, requirements of governing leadership. It will highlight how governing leaders’ communication is moving away from traditional, one-dimensional, selling and issue pushing and towards contemporary, multi-dimensional, relationship building. Therefore, this chapter will highlight a new model for governing leaders’ communication.

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Titel: Resolving the Listening versus Leadership Dilemma
verfasst von: Edward Elder
Verlag: Palgrave Macmillan UK
Buch: Marketing Leadership in Government
Print ISBN: 978-1-349-94918-2

Electronic ISBN: 978-1-349-94919-9

Copyright-Jahr: 2016
DOI: https://doi.org/10.1057/978-1-349-94919-9_1