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Über dieses Buch

This book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from countries around the globe and combines them with current academic knowledge.

Intended for students, academics, and managers wishing to keep abreast of the challenges and opportunities for corporations operating in our ever-more-complex globalized world, this book provides fresh insights into responsible business conduct.

Inhaltsverzeichnis

Frontmatter

The Social Responsibility of Multinationals: From an Afterthought to Center Stage

Abstract
How has the social responsibility of multinationals (MNEs) changed over the past 50 years? This chapter provides a brief historical tour of MNEs and social issues from the late 1960s to the present. I argue that from the late 1960s forward, scholars in economics and international business (IB) focused on the economic impacts of foreign direct investment (FDI) with some concern for political impacts; whereas international political economy (IPE) scholars paid more attention to political and social issues. It has only been in the past 15 years that the social responsibility of MNEs moved from an afterthought to a mainstream subject of inquiry for most MNE scholars. My arguments are documented through a review of key books and writings together with a personal history of my own research. I then review Schlegelmilch and Szőcs (2020) and argue that the book moves the social responsibility of MNEs literature forward in several ways.
Lorraine Eden

Rethinking Global CSR

Frontmatter

The Role of CSR in International Policy Agendas

Abstract
This chapter provides a short introduction into CSR and offers an overview of the United Nations’ Sustainable Development Goals. These are subsequently linked to the private sector and its responsibilities. This chapter ends with some thoughts on the general nature of CSR as voluntary versus obligatory.
Ilona Szőcs, Bodo B. Schlegelmilch

Business Success Revisited: What Constitutes Business Success?

Abstract
Different perspectives on the role of the private sector in society are discussed, including the shift from a profit-driven to a value-driven company. The chapter then takes a specific look at multinational enterprises and their contribution to human well-being before analyzing the potential benefits of CSR for global business. The latter offers insights into the debate on the blurring boundaries between the public and private spheres.
Ilona Szőcs, Bodo B. Schlegelmilch

Embedding CSR in Corporate Strategies

Abstract
As the number of companies aiming for a positive impact on their surroundings rises, this chapter argues that CSR has to be part of corporate strategy. It offers specific steps to draft and embed CSR strategies into corporate strategy development. In conclusion, the chapter looks at measuring and reporting the impact of CSR.
Ilona Szőcs, Bodo B. Schlegelmilch

CSR Initiatives

Abstract
This chapter opens with a discussion of the concept of shared value and then focuses on interactions and collaborations with regard to CSR across institutional boundaries. Subsequently, this chapter points to persisting differences in CSR across different regions, using Europe to illustrate the scope for equifinality in embracing corporate responsibility.
Ilona Szőcs, Bodo B. Schlegelmilch

Regional CSR Perspectives

Frontmatter

CSR in the USA: A Historic Perspective on the Interplay Between Ideological, Political, and Economic Forces

Abstract
This chapter provides an understanding of the contemporary role of CSR in the USA. To this end, an overview of the historic interplay between ideological, political, and economic forces related to the development of CSR is given, and the role of the four dominant ideologies, paternalism, trusteeship, new deal, and neoliberalism is discussed.
Alexander Nill, Bianka L. Papp

CSR in Egypt: Communication and Marketing Practices

Abstract
This chapter reviews trends in corporate social responsibility (CSR) in Egypt through the lens of marketing. Following a review of the pertinent literature, two business organizations in Egypt, PepsiCo and the Arab African International Bank, are analyzed. Primary research is undertaken to assess their marketing activities concerning CSR. The study finds that mainstreaming CSR as a corporate branding tool is not yet standard practice in Egypt.
Sina Hbous, Radwa El Masry, Hamed M. Shamma

CSR in Germany: A European Perspective

Abstract
The chapter starts with a short discussion of the roots of CSR and then analyzes the role of CSR within the European Union. Subsequently, it focuses on CSR in Germany and contends that hardly any independent CSR movement emerged in the country. Instead, Germany mainly adopted impulses from the international and European discussion which were integrated in the already existing social systems and institutions.
Bettina Lis, Christian Neßler

CSR in Poland: The Rise and Development of Corporate Social Responsibility

Abstract
This chapter provides an overview of the state of CSR in Poland and the adoption of CSR practices by Polish-based companies. CSR only gained traction in Poland from the 2000s with the increasing openness of the country’s economy to the international flows of trade and investments. Data on CSR in Poland shows that companies predominantly focus their efforts on supporting development of local community, improving working conditions, and protecting the natural environment. It is argued that the concept of the institutional isomorphism and its mechanism serve well the explanation of the diffusion of CSR practices in Poland.
Robert Kudłak

CSR in India: Evolution, Models, and Impact

Abstract
As one of the oldest civilizations of the world with a rich history of culture that embraces tolerance and social consciousness, the concept of social responsibility in India dates back to 1500 B.C. and is not a modern day twentieth century phenomenon. When companies emerged in the twentieth century, social responsibility was largely ingrained in volunteerism; however, today corporate social responsibility (CSR), apart from the philanthropy of individuals and companies, is triggered by the mandate to meet government’s legislation. This chapter traces the evolution of CSR in India across four phases. Conceptual models in vogue in the country are then outlined followed by an appreciation of CSR in a few major sectors. This is followed by an analysis of the impact of CSR with regard to overcoming major societal challenges. An attempt is made to answer the moot question whether CSR is part of corporate strategy, followed by an assessment of India’s unique CSR law. Thereafter, a critical evaluation of CSR activities in India including its linkages with the Sustainability Development Goals formulated by the United Nations is carried out.
Suresh Mony, Shekar Babu

CSR in Thailand: A Stakeholder’s Perspective

Abstract
This chapter analyses the emergence of CSR in Thailand from the perspective of different stakeholders. Based on reviews of scholarly articles, reports, company websites, and newspapers, it asserts that the concept of CSR in Thailand is perceived differently from the way it is interpreted in the West. The differences are most prominent in terms of how and by whom CSR is conducted.
Patnaree Srisuphaolarn

CSR Policies and Practices in Different Countries

Frontmatter

Mandated CSR in India: Opportunities, Constraints, and the Road Ahead

Abstract
Corporate social responsibility (CSR) endeavors have been made mandatory for certain firms in India through the Companies Act, 2013. In this chapter, we focus on the nuances of this Act as it relates to CSR and discuss possible strategic implications for the Indian firms. To this end, we analyze strategic opportunities associated with mandatory CSR and identify potential challenges. Our in-depth analysis also explores avenues for future scholarly research in this area.
Nayan Mitra, Debmalya Mukherjee, Ajai S. Gaur

CSR in Government-Owned Enterprises in India: A Principal–Agent Perspective

Abstract
This chapter describes the unique setting in India’s corporate sector, where CSR is mandated for companies that meet a certain size threshold. The main focus is on central public sector enterprises through the lens of principal–agent relationships. Four propositions are developed and evaluated with the help of a qualitative study involving managers of such enterprises.
Monika Kansal, Nava Subramaniam, Shekar Babu, Suresh Mony

Sustainable Public–Private Partnership (PPP) Projects in Colombia

Abstract
This chapter presents a conceptual model of the sustainable system approach in public–private partnership projects of infrastructure based on the literature overhaul for understanding PPP projects, risk mitigation, and social responsibility. A case study from Colombia gives indications that PPP projects are an effective means of funding infrastructure projects as well as a good illustration of collaboration between governance and the private sector, stating that corporate social responsibility or respectively business ethics is an important issue to avoid bribery.
Lucely Vargas Preciado

The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective

Abstract
This chapter investigates the question if CSR has buffering or backfiring effects when CSR-practicing corporations are involved in a crisis regarding corporate social irresponsibility (CSI). First, the notion of CSI is described, examining the emotional and evaluative processes that lead consumers to engage in negative behaviors against wrongdoing corporations. The notion of CSR as a possible moderator of the above processes is then introduced. Theoretical and empirical evidence that support both the buffering and backfiring effects for CSR-practicing corporations facing a crisis are reviewed, and the main findings are discussed.
Camilla Barbarossa, Patrick E. Murphy

CSR Projects

Frontmatter

Under the Mango Tree: Sustainable Livelihood Approach to Poverty Reduction Through Beekeeping

Abstract
This case study shows how RBL Bank in India fulfilled its CSR mandate. The company implements a beekeeping project in rural Indian areas, aiming to reduce poverty and to have a positive impact on society, in general. This project is described in detail and insights into the evaluation of the project’s impact are given.
Sneha Senapati

MiVana: Brewing Pleasure, Enhancing Equity, and Restoring Forests

Abstract
This chapter provides a case study of the Green Net, a network fighting deforestation and poverty in Thailand by focusing on changing the coffee production within the country. They introduced their shade-grown and fairly traded premium organic coffee to the market under the brand MiVana. The case describes how they strongly commit to sustainability of the ecology and well-being of the growers amidst certain business challenges, e.g., in finance and operation. It completes with an outlook to the future.
Suthisak Kraisornsuthasinee

Early Childhood Care and Education: A Mainstay for CSR Investments

Abstract
DHFL Changing Lives Foundation invests in programmes and initiatives with a vision that all children in their formative years should have equal access to opportunities for their holistic development. The Foundation has adopted Early Childhood Care and Education (ECCE) as its thematic area of operations, and has been conceptualising, designing, supporting and implementing programmes in the domain. The DHFL Changing Lives Foundation through a collaborative approach is committed towards strengthening the ECCE ecosystem in India.
Siddhi Lad
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