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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Revenue Sharing Contract Design with Marketing Strategy Types of Suppliers
verfasst von : Hua He, Xin Fang, Yinfeng Du
Erschienen in: LISS 2014
Verlag: Springer Berlin Heidelberg
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Abstract
In this article, research revenue sharing contract design when a supplier is leader and a retailer is follower in a two echelon supply chain. We differ from previous research all assume the supplier and retailer both profit oriented by distinguishing the marketing strategies of supplier. The marketing strategies include two types: profit oriented and sales oriented. The analysis results show the revenue sharing contract can achieve supply chain coordination and Pareto optimality in the supply chain with profit oriented suppliers; In the supply chain with sales oriented supplier, revenue sharing contract can obtain supply chain collaboration solutions and the Pareto improvement for the supplier and the retailer when the retailer’s order quantity is in a certain range. But only get the supply chain collaboration solution when the retailer’s order quantity is beyond the range.