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2018 | OriginalPaper | Buchkapitel

Reverse Internationalization: A Review and Suggestions for Future Research

verfasst von : Itzhak Gnizy, Aviv Shoham

Erschienen in: Advances in Global Marketing

Verlag: Springer International Publishing

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Abstract

Although internationalization (entry and expansion) has been a predominantly important topic in the literature, there has been little research effort to explain it holistically with firms’ reverse internationalization (RI) behaviors in foreign markets. Despite the progress made to uncover the RI phenomenon, there still exist important issues and nuances within RI where scholarly understanding is scant. The purpose of this chapter is to review the RI phenomenon and encourage scholars and practitioners to examine its role as a topic for scientific inquiry, as well as a tool for managers of international/global organizations. This chapter highlights RI’s distinctiveness, which warrants a separate research stream within or alongside the internationalization process stream and offers suggestions for future developments.

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Vorheriges Kapitel ‘Lean Start-Up’ Practices: Initial Internationalization and Evolving Business Models

Nächstes Kapitel The Roles of INVs and Their Agents in the Organization of Marketing Tasks

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Titel: Reverse Internationalization: A Review and Suggestions for Future Research
verfasst von: Itzhak Gnizy
Aviv Shoham
Verlag: Springer International Publishing
Buch: Advances in Global Marketing
Print ISBN: 978-3-319-61384-0

Electronic ISBN: 978-3-319-61385-7

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-61385-7_3