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This chapter analyses Ed Miliband, the party leader, and his use of the rhetoric of One Nation, and the construction of his leadership persona. I analyse Miliband’s performances at the UK Labour Party Conference of 2012, and in particular his ‘One Nation’ conference speech. My analysis identifies how, through performance of ‘himself’ and the deployment of an alternative party narrative centred on ‘One Nation’, Ed Miliband began to revise his ‘received persona’ and that of the party itself. By using a range of rhetorical and other techniques, Miliband began to adapt the Labour narrative to the ‘personalized political’ and the theme of One Nation.
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- Rhetoric and Performance: Miliband’s Finest Hour (Sixty-Four Minutes and Forty-Seven Seconds, in fact)
- Palgrave Macmillan UK
- Chapter 4
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