In the early 1970s, Ronald Powell Bagguley, the head teacher of a small primary school in Derbyshire, wrote to the Sunday Times bemoaning the influence of television, calling for a return to good old-fashioned nursery rhymes. His letter was read by a musician in New York. The musician was so incensed he immediately fired off a response to the head teacher, via the newspaper. He said, instead of criticising, he should look at the positive ways rhymes could be used on television to promote learning: like Sesame Street, teaching children to read using jingles, just as the old nursery rhymes. The musician urged the head teacher to get with it. He signed off, cheekily quoting the Alka Seltzer ad: ‘Try it, you’ll like it’.
Weitere Kapitel dieses Buchs durch Wischen aufrufen
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
- Rhyme or Reason
- Palgrave Macmillan UK
- Chapter 21
Die Corporate Supply Strategy bei Phoenix Contact GmbH & Co. KG/© [M] michalchm89 | Fotolia