nach oben

Erschienen in:

2022 | OriginalPaper | Buchkapitel

Roles and Implications of Marketing Communications in Retail Settings: A Systematic Review

verfasst von : Michele Girotto, Mª Luisa Solé Moro, Ana Maria Argila Irurita

Erschienen in: Advances in National Brand and Private Label Marketing

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

This study systematically reviews papers on marketing communication strategies in retail settings extracted from the Web of Science, adopting a combination of bibliometric analyses on 30 years of data: bibliographic coupling, co-citation and cartographic analysis from the visualization and mapping using VOSviewer software. A thematic analysis using Atlas.ti software was also conducted to identify the main themes emerging from the literature related to roles and implications of marketing communication in retail. A total of 186 publications were identified from the period 1994–2021, and by applying threshold criteria for the bibliometric analysis, we identified 54 documents based on their citations and link strengths. The most influential authors, articles, journals, countries and keywords were determined. In addition, content analysis of the publications resulting from the paper analysis was carried out, with the identification of four main clusters that summarize the most important themes addressing the main roles and implications of marketing communications in retail across these themes: (i) sustainability, experiential consumption and consumer trust; (ii) misalignment in the push-pull relationship of marketing and sales and multichannel dynamics across the purchase funnel; (iii) integrated marketing communication as practice and marketing communication forms in value creation and co-creation; and (iv) interactive technologies and marketing appeals in brand considerations. This analysis provided a basis for the organization of marketing communication roles and implications related to retail research and brings practical implications for retail businesses when engaging on integrated marketing communication planning. This paper suggests some new avenues for other integrated marketing communication (IMC) researchers interested in further exploring the link between IMC and retail research.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Impact of CSR Communication on Brand Business and Social Values

Alhouti, S., Musgrove, C.F., Butler, T.D., D’Souza, G.: Consumer reactions to retailer’s religious affiliation: roles of belief congruence, religiosity, and cue strength. J. Mark. Theory Pract. 23(1), 75–93 (2015)CrossRef

Andrews, L., Kiel, G., Drennan, J., Boyle, M.V., Weerawardena, J.: Gendered perceptions of experiential value in using web-based retail channels. Eur. J. Mark. 41(5–6), 640–658 (2007)CrossRef

Ansari, A., Mela, C.F., Neslin, S.A.: Customer channel migration. J. Mark. Res. 45(1), 60–76 (2008)CrossRef

Antoniadis, I., Paltsoglou, S., Patoulidis, V.: Post popularity and reactions in retail brand pages on Facebook. Int. J. Retail Distrib. Manag. 47(9), 957–973 (2019)CrossRef

Balaji, M.S., Kumar Roy, S., Kok Wei, K.: Does relationship communication matter in B2C service relationships? J. Serv. Mark. 30(2), 186–200 (2016)CrossRef

Baxendale, S., Macdonald, E.K., Wilson, H.N.: The impact of different touchpoints on brand consideration. J. Retail. 91(2), 235–253 (2015)CrossRef

Behe, B.K., Campbell, B.L., Hall, C.R., Khachatryan, H., Dennis, J.H., Yue, C.: Consumer preferences for local and sustainable plant production characteristics. HortScience 48(2), 200–208 (2013)CrossRef

Bell, D.R., Corsten, D., Knox, G.: From point-of-purchase to path-to-purchase: how pre-shopping factors drive unplanned buying. J. Mark. 75(1), 31–45 (2011)CrossRef

Biloslavo, R., Trnavȟeviȟ, A.: Web sites as tools of communication of a “green” company. Manag. Decis. 47(7), 1158–1173 (2009)CrossRef

Bradford, K.D., Desrochers, D.M.: The use of scents to influence consumers: the sense of using scents to make cents. J. Bus. Ethics 90(2), 141–153 (2010)

Brakus, J.J., Schmitt, B.H., Zarantonello, L.: Brand experience: what is it? How is it measured? Does it affect loyalty? J. Mark. 73(3), 52–68 (2009)CrossRef

Bromley, D.B.: Reputation, Image, and Impression Management. Wiley, Hoboken (1993)

Burnett, J., Moriarty, S.E.: Introduction to Marketing Communication: An Integrated Approach. Prentice Hall, Hoboken (1998)

Caboni, F., Hagberg, J.: Augmented reality in retailing: a review of features, applications and value. Int. J. Retail Distrib. Manag. 47(11), 1125–1140 (2019)CrossRef

Chang, C.W., Zhang, J.Z.: The effects of channel experiences and direct marketing on customer retention in multichannel settings. J. Interact. Mark. 36, 77–90 (2016)CrossRef

Chen, J., Dibb, S.: Consumer trust in the online retail context: exploring the antecedents and consequences. Psychol. Mark. 27(4), 323–346 (2010)CrossRef

Chen, R., Perry, P., Boardman, R., McCormick, H.: Augmented reality in retail: a systematic review of research foci and future research agenda. Int. J. Retail Distrib. Manag. (2021). https://doi.org/10.1108/IJRDM-11-2020-0472

Christensen, L.T., Firat, A.F., Torp, S.: The organisation of integrated communications: toward flexible integration. Eur. J. Mark. 42(3–4), 423–452 (2008)CrossRef

Cobo, M.J., López-Herrera, A.G., Herrera-Viedma, E., Herrera, F.: An approach for detecting, quantifying, and visualizing the evolution of a research field: a practical application to the fuzzy sets theory field. J. Informet. 5(1), 146–166 (2011)CrossRef

Connolly, T., Zeelenberg, M.: Regret in decision making. Curr. Decis. Psychol. Sci. 11(6), 212–216 (2016)CrossRef

Cornelissen, J.P., Lock, A.R.: Theoretical concept or management fashion? Examining the significance of IMC. J. Advert. Res. 40(5), 7–15 (2000)CrossRef

Cummins, S., Peltier, J.W., Dixon, A.: Omni-channel research framework in the context of personal selling and sales management: a review and research extensions. J. Res. Interact. Mark. 10(1), 2–16 (2016)CrossRef

de Bellis, E., Sprott, D.E., Herrmann, A., Bierhoff, H.W., Rohmann, E.: The influence of trait and state narcissism on the uniqueness of mass-customized products. J. Retail. 92(2), 162–172 (2016)CrossRef

de Matos, C.A., Rossi, C.A.V.: Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators. J. Acad. Mark. Sci. 36(4), 578–596 (2008)CrossRef

Denegri-Knott, J., Zwick, D., Schroeder, J.E.: Mapping consumer power: an integrative framework for marketing and consumer research. Eur. J. Mark. 40(9–10), 950–971 (2006)CrossRef

Diallo, M.F., Siqueira, J.R.: How previous positive experiences with store brands affect purchase intention in emerging countries: a comparison between Brazil and Colombia. Int. Mark. Rev. 34(4), 536–558 (2017)CrossRef

Dimitrova, B.V., Rosenbloom, B., Andras, T.L., Kim, S.: Retail internationalization: a review and directions for future research. J. Mark. Channels (2019). https://doi.org/10.1080/1046669X.2019.1646183,1-21CrossRef

do Nascimento João, B., Pastore, R.: Research in Omnichannel retail: a systematic review and quantitative content analysis. ReMark Revista Brasileira de Marketing 18(4), 154–176 (2019)

Du Plessis, P.J., Phillipus, J., Van Heerden, N., Cook, G., Van Rooyen, R.: Integrated Marketing Communication: A Contemporary Approach, 3rd edn. Van Schaik Publishers, South Africa (2010)

Duncan, T., Caywood, C.: The concept, process, and evolution of integrated marketing communication. In: Thorson, E., Moore, J. (eds.) Integrated Communications: Integrated Communications: Synergy of Persuasive Voices, pp. 13–34. Erlbaum, Hillsdale (1996)

Eagle, L., Kitchen, P.J., Bulmer, S.: Insights into interpreting integrated marketing communications: a two-nation qualitative comparison. Eur. J. Mark. 41(7–8), 956–970 (2007)CrossRef

Edvardsson, B., Tronvoll, B., Gruber, T.: Expanding understanding of service exchange and value co-creation: a social construction approach. J. Acad. Mark. Sci. 39(2), 327–339 (2010)CrossRef

Finne, Å., Grönroos, C.: Communication-in-use: customer-integrated marketing communication. Eur. J. Mark. 51(3), 445–463 (2017)CrossRef

Fournier, S., Avery, J.: The uninvited brand. Bus. Horiz. 54(3), 193–207 (2011)CrossRef

Gambetti, R.C., Graffigna, G., Biraghi, S.: The grounded theory approach to consumer-brand engagement: the practitioner’s standpoint. Int. J. Mark. Res. 54(5), 659–687 (2012)CrossRef

Gamliel, E., Herstein, R.: Effects of message framing and involvement on price deal effectiveness. Eur. J. Mark. 46(9), 1215–1232 (2012)CrossRef

Gensler, S., Völckner, F., Liu-Thompkins, Y., Wiertz, C.: Managing brands in the social media environment. J. Interact. Mark. 27(4), 242–256 (2013)CrossRef

Gentile, C., Spiller, N., Noci, G.: How to sustain the customer experience: an overview of experience components that co-create value with the customer. Eur. Manag. J. 25(5), 395–410 (2007)CrossRef

Grönroos, C.: Service logic revisited: who creates value? And who co-creates? Eur. Bus. Rev. 20(4), 298–314 (2008)CrossRef

Grove, S.J., Carlson, L., Dorsch, M.J.: Comparing the application of integrated marketing communication (IMC) in magazine ads across product type and time. J. Advert. 36(1), 37–54 (2007)CrossRef

Gupta, S., Lehmann, D.R.: Customers as assets. J. Interact. Mark. 17(1), 9–24 (2003)CrossRef

Hall, A., Towers, N.: Understanding how Millennial shoppers decide what to buy: digitally connected unseen journeys. Int. J. Retail Distrib. Manag. 45(5), 498–517 (2017)CrossRef

Hartley, B., Pickton, D.: Integrated marketing communications require a new way of thinking. J. Mark. Commun. 5(2), 97–106 (1999)

Hermes, A., Riedl, R.: Dimensions of retail customer experience and its outcomes: a literature review and directions for future research. In: Nah, F.-H., Siau, K. (eds.) HCII 2021. LNCS, vol. 12783, pp. 71–89. Springer, Cham (2021). https://doi.org/10.1007/978-3-030-77750-0_5CrossRef

Higgins, E.T., Kruglanski, A.W., Pierro, A.: Regulatory mode: locomotion and assessment as distinct orientations. Adv. Exp. Soc. Psychol. 35, 293–344 (2003)CrossRef

Higgins, E.T., Scholer, A.A.: Engaging the consumer: the science and art of the value creation process. J. Consum. Psychol. 19(2), 100–114 (2009)CrossRef

van Eck, N.J., Waltman, L.: Citation-based clustering of publications using CitNetExplorer and VOSviewer. Scientometrics 111(2), 1053–1070 (2017). https://doi.org/10.1007/s11192-017-2300-7CrossRef

Jiang, K., Luk, S.T.K., Cardinali, S.: The role of pre-consumption experience in perceived value of retailer brands: consumers’ experience from emerging markets. J. Bus. Res. 86, 374–385 (2018)

Jo Hatch, M., Schultz, M.: Relations between organizational culture, identity and image. Eur. J. Mark. 31(5/6), 356–365 (1997)CrossRef

Johnson, G., Langley, A., Melin, L., Whittington, R.: Strategy as Practice: Research Directions and Resources. Cambridge University Press, Cambridge (2007)CrossRef

Jones, R.P., Runyan, R.C.: Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation. Int. J. Retail Distrib. Manag. 44(8), 776–798 (2016)CrossRef

Kacker, M., Perrigot, R.: Retailer use of a professional social media network: insights from franchising. J. Retail. Consum. Serv. 30, 222–233 (2016)CrossRef

Kerr, G., Mortimera, K., Dickinson, S., Waller, D.S.: Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages. Eur. J. Mark. 46(3–4), 387–405 (2012)CrossRef

Kerr, G., Schultz, D.: Maintenance person or architect? The role of academic advertising research in building better understanding. Int. J. Advert. 29(4), 547–568 (2010)CrossRef

Kim, I., Han, D., Schultz, D.E.: Understanding the diffusion of integrated marketing communications. J. Advert. Res. 44(1), 31–45 (2004)CrossRef

Kitchen, P.J., Brignell, J., Li, T., Jones, G.S.: The emergence of IMC: a theoretical perspective. J. Advert. Res. 44(1), 19–30 (2004)CrossRef

Kitchen, P.J., Kim, I., Schultz, D.E.: Integrated marketing communications: practice leads theory. J. Advert. Res. 48(4), 531–546 (2008)CrossRef

Kitchen, P.L., Schultz, D.E.: Raising the Corporate Umbrella. Corporate Communication in the 21st Century. Palgrave, London (2001)

Kliatchko, J.: Towards a new definition of integrated marketing communications (IMC). Int. J. Advert. 24(1), 7–34 (2005)CrossRef

Kliatchko, J.G.: Revisiting the IMC construct: a revised definition and four pillars. Int. J. Advert. 27(1), 133–160 (2008)CrossRef

Krippendorff, K.: Reliability in content analysis. Hum. Commun. Res. 30(3), 411–433 (2004)

Krippendorff, K.: Content Analysis: An Introduction to its Methodology, 3rd edn, vol. 31. SAGE Publications, Thousand Oaks (2012)

Kumar, S.: Co-authorship networks: a review of the literature. J. Inf. Manag. 67(1), 55–73 (2015)

Lai, K.H., Cheng, T.C.E., Tang, A.K.Y.: Green retailing: factors for success. Calif. Manag. Rev. 52(2), 6–31 (2010)CrossRef

Lee, K.: Opportunities for green marketing: young consumers. Mark. Intell. Plan. 26(6), 573–586 (2008)CrossRef

Lee, N., Choi, Y.J., Youn, C., Lee, Y.: Does green fashion retailing make consumers more eco-friendly?: the influence of green fashion products and campaigns on green consciousness and behavior. Cloth. Text. Res. J. 30(1), 67–82 (2012)CrossRef

Liu, H., Lobschat, L., Verhoef, P.C.: Multichannel retailing: a review and research agenda. Found. Trends Mark. 12(1), 1–79 (2018)CrossRef

Mathmann, F., Chylinski, M., de Ruyter, K., Higgins, E.T.: When plentiful platforms pay off: assessment orientation moderates the effect of assortment size on choice engagement and product valuation. J. Retail. 93(2), 212–227 (2017)CrossRef

McCain, K.W.: Mapping authors in intellectual space: a technical overview. J. Am. Soc. Inf. Sci. 41(6), 433–443 (1990)CrossRef

Melewar, T.C., Foroudi, P., Gupta, S., Kitchen, P.J., Foroudi, M.M.: Integrating identity, strategy and communications for trust, loyalty and commitment. Eur. J. Mark. 51(3), 572–604 (2017)CrossRef

Mogaji, E., Danbury, A.: Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands. J. Prod. Brand Manag. 26(6), 531–544 (2017)CrossRef

Moisescu, O.I.: From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country. Econ. Res. 31(1), 55–72 (2018)

Moorhouse, N., tom Dieck, M.C., Jung, T.: Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature. In: Jung, T., tom Dieck, M. (eds.) Augmented Reality and Virtual Reality, pp. 133–143. Springer, Cham (2018). https://doi.org/10.1007/978-3-319-64027-3_10

Morgan, R.M., Hunt, S.D.: The commitment-trust theory of relationship marketing. J. Mark. 58(3), 20–38 (1994)CrossRef

Mukherjee, A., Nath, P.: Role of electronic trust in online retailing: a re-examination of the commitment-trust theory. Eur. J. Mark. 41(9–10), 1173–1202 (2007)CrossRef

Mulhern, F.: Integrated marketing communications: from media channels to digital connectivity. J. Mark. Commun. 15(2–3), 85–101 (2009)CrossRef

Mulhern, F.J.: Retail marketing: from distribution to integration. Int. J. Res. Mark. 14(2), 103–124 (1997)CrossRef

Munoz-Leiva, F., Porcu, L., Del Barrio-Garcıa, S.: Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach. Int. J. Advert. 34(4), 678–701 (2015)CrossRef

Nowak, G.J., Cameron, G.T., Delorme, D.: Beyond the world of packaged goods: assessing the relevance of integrated marketing communications for retail and consumer service marketing. J. Mark. Commun. 2(3), 173–190 (1996)CrossRef

Ots, M., Nyilasy, G.: Integrated marketing communications (IMC): why does it fail? J. Advert. Res. 55(2), 132–145 (2015)CrossRef

Ots, M., Nyilasy, G.: Just doing it: theorising integrated marketing communications (IMC) practices. Eur. J. Mark. 51(3), 490–510 (2017)CrossRef

Padgett, D., Mulvey, M.S.: Differentiation via technology: strategic positioning of services following the introduction of disruptive technology. J. Retail. 83(4), 375–391 (2007)CrossRef

Palmatier, R.W., Dant, R.P., Grewal, D., Evans, K.R.: Factors influencing the effectiveness of relationship marketing: a meta-analysis. J. Mark. 70(4), 136–153 (2018)CrossRef

Pandey, S.K., Khare, A.: Mediating role of opinion seeking in explaining the relationship between antecedents and organic food purchase intention. J. Indian Bus. Res. 7(4), 321–337 (2015)CrossRef

Pauwels, K., Aksehirli, Z., Lackman, A.: Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. Int. J. Res. Mark. 33(3), 639–655 (2016)CrossRef

Pauwels, K., Leeflang, P.S.H., Teerling, M.L., Huizingh, K.R.E.: Does online information drive offline revenues? Only for specific products and consumer segments! J. Retail. 87(1), 1–17 (2011)CrossRef

Pauwels, K., Weiss, A.: Moving from free to fee: how online firms market to change their business model successfully. J. Mark. 72(3), 14–31 (2008)CrossRef

Peltier, J.W., Schibrowsky, J.A., Schultz, D.E.: Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing. Int. J. Advert. 22(1), 93–115 (2003)CrossRef

Roncha, A., Radclyffe-Thomas, N.: How TOMS’ “one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform. J. Fash. Mark. Manag. 20(3), 300–321 (2016)

Rosario, A.B., Sotgiu, F., De Valck, K., Bijmolt, T.H.A.: The effect of electronic word of mouth on sales: a meta-analytic review of platform, product, and metric factors. J. Mark. Res. 53(3), 297–318 (2016)CrossRef

Ruggeri, A., Samoggia, A.: Twitter communication of agri-food chain actors on palm oil environmental, socio-economic, and health sustainability. J. Consum. Behav. 17(1), 75–93 (2018)CrossRef

Schmitt, B.: Experience marketing: concepts, frameworks and consumer insights. Found. Trends Mark. 5(2), 55–112 (2011)CrossRef

Schultz, D.E., Kim, I., Kang, K.: Integrated marketing communication research. In: Cheng, H. (ed.) The Handbook of International Advertising Research, pp. 455–483. Wiley, Hoboken (2014)

Schultz, D.E., Patti, C.H.: The evolution of IMC: IMC in a customer-driven marketplace. J. Mark. Commun. 15(2–3), 75–84 (2009)CrossRef

Schultz, D., Kerr, G., Ilchul, K., Patti, C.: In search of a theory of integrated marketing communications. J. Advert. Educ. 11(2), 21–31 (2007)CrossRef

Sedikides, C., Cisek, S., Hart, C.M.: Narcissism and brand name consumerism. In: Campbell, W.K., Miller Joshua, D. (eds.) The Handbook of Narcissism and Narcissistic Personality Disorder: Theoretical Approaches, Empirical Findings, and Treatments, pp. 382–392. Wiley, Hodoboken (2011)

Shankar, V., Venkatesh, A., Hofacker, C., Naik, P.: Mobile marketing in the retailing environment: current insights and future research avenues. J. Interact. Mark. 24(2), 111–120 (2010)CrossRef

Shih, E., Schau, H.J.: To justify or not to justify: the role of anticipated regret on consumers’ decisions to upgrade technological innovations. J. Retail. 87(2), 242–251 (2011)CrossRef

Silverman, D.: Interpreting Qualitative Data: Methods for Analysing Talk, Text, and Interaction. SAGE Publications, Thousand Oaks (2006)

Skålén, P., Hackley, C.: Marketing-as-practice. Introduction to the special issue. Scand. J. Manag. 27(2), 189–195 (2011)CrossRef

Smith, T.M., Gopalakrishna, S., Chatterjee, R.: A three-stage model of integrated marketing communications at the marketing-sales interface. J. Mark. Res. 43(4), 564–579 (2006)CrossRef

Strauss, A., Corbin, J.: Grounded theory methodology: an overview. In: Denzin, N.K., Lincoln, Y.S. (eds.) Handbook of Qualitative Research, pp. 273–285. SAGE, Thousand Oaks (1994)

Sultan, F., Rohm, A.: How to market to generation m(obile). MIT Sloan Manag. Rev. 49(4), 35 (2008)

Swahn, J., Öström, Å., Larsson, U., Gustafsson, I.B.: Sensory and semantic language model for red apples. J. Sens. Stud. 25(4), 591–615 (2010)

Swain, W.N.: Perceptions of IMC after a decade of development: who’s at the wheel, and how can we measure success? J. Advert. Res. 44(1), 46–65 (2004)CrossRef

Szymanowski, M., Gijsbrechts, E.: Consumption-based cross-brand learning: are private labels really private? J. Mark. Res. 49(2), 231–246 (2012)CrossRef

Tafesse, W., Kitchen, P.J.: IMC - an integrative review. Int. J. Advert. 36(2), 210–226 (2015)CrossRef

Tafesse, W., Kitchen, P.J.: IMC – an integrative review. Int. J. Advert. 36(2), 210–226 (2016)CrossRef

Taylor, C.R., Franke, G.R., Bang, H.K.: Use and effectiveness of billboards: perspectives from selective-perception theory and retail-gravity models. J. Advert. 35(4), 21–34 (2006)CrossRef

Thomas, J.S., Sullivan, U.Y.: Managing marketing communications with multichannel customers. J. Mark. 69(4), 239–251 (2005)CrossRef

Trope, Y., Liberman, N.: Construal-level theory of psychological distance. Psychol. Rev. 117(2), 440–463 (2010)CrossRef

Tversky, A., Kahneman, D.: Loss aversion in riskless choice: a reference-dependent model. Q. J. Econ. 106(4), 1039–1061 (1991)CrossRef

Unerman, J.: Methodological issues - reflections on quantification in corporate social reporting content analysis. Account. Audit. Account. J. 13(5), 667–681 (2000)CrossRef

Valos, M.J., Maplestone, V.L., Polonsky, M.J., Ewing, M.: Integrating social media within an integrated marketing communication decision-making framework. J. Mark. Manag. 33(17–18), 1522–1558 (2017)CrossRef

van Eck, N.J., Waltman, L.: Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics 84(2), 523–538 (2010)CrossRef

Varman, R., Costa, J.A.: Competitive and cooperative behavior in embedded markets: developing an institutional perspective on bazaars. J. Retail. 85(4), 453–467 (2009)CrossRef

Verhoef, P.C., Kannan, P.K., Inman, J.J.: From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing. J. Retail. 91(2), 174–181 (2015)

Wang, K., Goldfarb, A.: Can offline stores drive online sales? J. Mark. Res. 54(5), 706–719 (2017)CrossRef

Whittington, R.: Strategy practice and strategy process: family differences and the sociological eye. Organ. Stud. 28(10), 1575–1586 (2007)CrossRef

Wiesel, T., Pauwels, K., Arts, J.: Marketing’s profit impact: quantifying online and off-line funnel progression. Mark. Sci. 30(4), 604–611 (2011)CrossRef

Willems, K., Brengman, M., van de Sanden, S.: In-store proximity marketing: experimenting with digital point-of-sales communication. Int. J. Retail Distrib. Manag. 45(7–8), 910–927 (2017)CrossRef

Woods, M., Paulus, T., Atkins, D.P., Macklin, R.: Advancing qualitative research using qualitative data analysis software (QDAS)? Reviewing potential versus practice in published studies using ATLAS.ti and NVivo, 1994–2013. Soc. Sci. Comput. Rev. 34(5), 597–617 (2015)CrossRef

Zhao, Y., Yang, S., Narayan, V., Zhao, Y.: Modeling consumer learning from online product reviews. Mark. Sci. 32(1), 153–169 (2012)CrossRef

Zhao, Y., Zhao, Y., Helsen, K.: Consumer learning in a turbulent market environment: modeling consumer choice dynamics after a product-harm crisis. J. Mark. Res. 48(2), 255–267 (2011)CrossRef

Ziaie, A., ShamiZanjani, M., Manian, A.: Systematic review of digital value propositions in the retail sector: new approach for digital experience study. Electron. Commer. Res. Appl. 47, 101053 (2021)CrossRef

Zupic, I., Čater, T.: Bibliometric methods in management and organization. Organ. Res. Methods 18(3), 429–472 (2014)CrossRef

Titel: Roles and Implications of Marketing Communications in Retail Settings: A Systematic Review
verfasst von: Michele Girotto
Mª Luisa Solé Moro
Ana Maria Argila Irurita
Verlag: Springer International Publishing
Buch: Advances in National Brand and Private Label Marketing
Print ISBN: 978-3-031-06580-4

Electronic ISBN: 978-3-031-06581-1

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-031-06581-1_23