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Erschienen in:
2023 | OriginalPaper | Buchkapitel
Rooted in Medical Skills, Came Out of Benevolent Hearts: The User Growth Strategy of DingXiang Doctor Platform
verfasst von : Ziyi Zhao, Zhijing Niu, Yulu Yan
Erschienen in: Innovation of Digital Economy
Verlag: Springer Nature Singapore
Abstract
20 years ago, Li Tiantian, a student of Harbin Medical University, founded the medical literature search website DingXiangYuan (dxy.cn), with the aim to assist his studies. He, then, gradually developed DXY into a professional medical communication website and forum. In 2014, Li Tiantian finally decided to bring “patients” into the online ecosystem of DXY. “Dingxiang Doctor” was founded as a platform to help patients inquire about professional information and communicate directly with excellent doctors online. Dingxiang Doctor designs a wide and deep layout on its new media channel, which facilitates its rapid growth. It only took 6 years to become the No. 1 new media platform for medical and health care in China. Now it has more than 50 million active users on all platforms. How does DingXiang Doctor use DXY’s professional endorsement and content operations to ignite the growth of the platform; and how it can expand new path for value creation through platform empowerment?