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Erschienen in:
2010 | OriginalPaper | Buchkapitel
Ruth’s Chris Franchises Expand Internationally
verfasst von : Ilan Alon, Allen Kupetz
Erschienen in: Franchising Globally
Verlag: Palgrave Macmillan UK
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In 2006, Ruth’s Chris Steak House was fresh off a sizzling initial public offering (IPO). Dan Hannah, Vice President for Business Development since June 2004, was responsible for development of a new business strategy focused on continued growth of franchise- and company-operated restaurants. He also oversaw franchisee relations. Now a public company, Ruth’s Chris had to meet Wall Street’s expectations for revenue growth. Current restaurants were seeing consistent incremental revenue growth, but new ones were critical and Dan knew that the international opportunities offered a tremendous upside.