7. Search Engine Optimization and Ethical Leadership Strategies

The information technologies and media organizations embody the twin challenges of business ethics and leadership strategies. This chapter study of ethical leadership strategies (ELS, in advance) in media company management and their relationship with the search engine optimization (SEO, in advance). Analysis of the strategies and tactics used in the SEO and its results in the medium and long term. Comparative of ethical and unethical behavior in organizations based on information technologies. Deep studies through the strategies followed by search engines recognized in the market for information management. Analysis of the correlation between ethical behaviors in Web positioning strategies, and tangible and intangible results at information based organizations. This correlation would partly explained by a number of key factors such as integrity, commitment, people orientation, and transparency in communication. Finally, this chapter establishes a user guide that enables companies to have basic reference information on which to act at the strategic and operational on the SEO of your organization, taking into consideration the ethical codes of behavior.