Skip to main content
main-content

Über dieses Buch


This work reconstructs the history of fare policy in the European passenger railway industry and integrates behavioural pricing theory into an agent-based simulation model for railway revenue management.
The model is employed to conduct artificial experiments on fare innovations. It represents supply and demand on a transport market including car traffic and is calibrated with empirical data of an incumbent European railway. The model uses a combination of marketing concepts, dynamics in time and social interaction of consumers to analyse revenue effects of different pricing options.
This book provides insights for readers interested in the commercial aspects of transportation history. Furthermore, it is directed at researchers interested in pricing theory and the simulation method. It is also a rich source of information for practitioners in the revenue management branches of transport enterprises.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Introduction

Abstract
Pricing can certainly be considered as the most sensitive element of the marketing mix. In perishable asset markets, allocating the right price at the right time is key to amortise investments made for the inventory. However, pricing is far from being costless or simple, but rather enabled by a set of “resources, routines, and skills that might help or inhibit a firm in setting the right price” (Dutta et al. 2003: 616).
Norman Kellermann

Chapter 2. Theoretical background and literature review

Abstract
This dissertation builds on two central theoretical streams: the theory of path dependence as well as economic theories on the emergence of price.
Norman Kellermann

Chapter 3. Establishing the research framework

Abstract
The theory of path dependence explaining the emergence of a persistent pricing pattern, behavioural theories of price add to conventional pricing concepts by reflecting the psychological aspects of consumer choice. Together, these theories form the theoretical core for empirical research in this dissertation. The theory of path dependence bears to potential to better understand price formation in a given economic sector and can be used together with complementary theories and concepts to explore options for strategic agency in the field of price-setting.
Norman Kellermann

Chapter 4. The path of railway tariffing

Abstract
To argue that railway fare policy in Europe was (and in part still is) the outcome of a path-dependent process implies the necessity to decompose the emergence of that path from its very beginning. Thus, this part of the dissertation provides a reconstruction of the price-setting path in railway passenger transportation in Europe dedicated to shed light on that specific part of railway history. It is an in-depth longitudinal study of passenger rail pricing in Europe, including the interplay of institutional, industry and organisational level.
Norman Kellermann

Chapter 5. Searching for more efficient railway prices

Abstract
The key elements of the process of path creation being reconstructed, constitutive features of railway pricing in general are transferred in this chapter into an agent-based simulation model in order to be tested on possible more efficient alternatives.
Norman Kellermann

Chapter 6. Discussion

Abstract
This thesis reconstructs the long-term development of passenger railway pricing in Europe from the perspective of path dependence theory. It identifies a rigidified pattern in the field of fare-setting among major European train operators – the standard railway tariff based on distance. Building on this finding, this work subsequently elaborates on possible efficient alternatives to an inert fare structure in the case of a specific train operator facing intramodal competition. For searching for a promising alternative to distance fares, a revenue simulation model including a broad scope of parameters is built.
Norman Kellermann

Backmatter

Weitere Informationen