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In the previous two chapters, we have discussed how and why shared ownership became knowable. In this chapter, we move on to consider how shared ownership is sold and why it is bought. One of the issues confronting housing associations wishing to sell shared ownership is the general lack of knowledge about it, even after 40 years or so. That lack of knowledge may be less since the advent of the internet’s search ability and since some Web-based property sale platforms have introduced a shared ownership filter. However, there is still a need to “sell” shared ownership, both in terms of the concept and in terms of marketing properties.
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- Selling and Buying Shared Ownership
- Palgrave Macmillan UK
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