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Erschienen in:
A Method for Analysing Large-Scale UGC Data for Tourism: Application to the Case of Catalonia Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

Senior Travellers as Users of Online Travel Services: A Qualitative Enquiry

verfasst von : Juho Pesonen, Raija Komppula, Annina Riihinen

Erschienen in: Information and Communication Technologies in Tourism 2015

Verlag: Springer International Publishing

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Abstract

Importance of senior travellers as travel segment for the tourism industry increases continuously as the number of pensioners increases. These new senior travellers differ from earlier generations in many ways, one being increasing use of Information and Communication Technologies as part of their information search process. This study examines senior travellers as users of online travel services such as websites. A qualitative approach is chosen to provide insights into the topic and nine Finnish pensioners are interviewed. The results are analysed using content analysis. The results show that the senior travellers are a very heterogeneous segment regarding online travel services. However, there is no special marketing or website design that senior travellers really need but a good website also caters for the needs of younger as well as older consumers. More attention has to be paid to use of pictures and colours on websites as well as instructions.

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Vorheriges Kapitel An Exploratory Study on Drivers and Deterrents of Collaborative Consumption in Travel
Nächstes Kapitel Online Learning and MOOCs: A Framework Proposal
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Metadaten
Titel
Senior Travellers as Users of Online Travel Services: A Qualitative Enquiry
verfasst von
Juho Pesonen
Raija Komppula
Annina Riihinen
Copyright-Jahr
2015
Buch
Information and Communication Technologies in Tourism 2015

Print ISBN: 978-3-319-14342-2

Electronic ISBN: 978-3-319-14343-9

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-14343-9_60