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Service Business

Ausgabe 1/2019

Inhalt (9 Artikel)

Open Access Empirical article

Multi-factor service design: identification and consideration of multiple factors of the service in its design process

Chiehyeon Lim, Ki-Hun Kim, Min-Jun Kim, Kwang-Jae Kim

Empirical article

Determinants of brand localization in international markets

Insik Jeong, Jong-Ho Lee, Eunmi Kim

Empirical article

The industrial impact and competitive advantage of China’s ICT industry

Yongfei Li, Sang-Gun Lee, Myungjai Kong

Empirical article

From retail innovation and image to loyalty: moderating effects of product type

Beatriz Moliner-Velázquez, Maria Fuentes-Blasco, David Servera-Francés, Irene Gil-Saura