Ausgabe 1/2020
Inhalt (7 Artikel)
Theoretical article
“Untact”: a new customer service strategy in the digital age
Sang M. Lee, DonHee Lee
Empirical article
Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers
Edward C. S. Ku, Chun-Der Chen
Empirical article
Examining the influence of brand-based value congruity: do the values of the International Olympic Committee really matter?
Nicolas G. A. Lorgnier, Nicolas Chanavat, Che-Jen Su, Shawn M. O’Rourke
Empirical article
Service quality in blood donation: satisfaction, trust and loyalty
Lucía Melián-Alzola, Josefa D. Martín-Santana
Empirical article
Tourist expectations and perception of service providers: a Brazilian perspective
Mariana Marques de Lima, Emerson Wagner Mainardes, Ricardo Gouveia Rodrigues
Empirical article
Team innovation in retail services: the role of ambidextrous leadership and team learning
La Anh Duc, Nguyen Dinh Tho, Dilupa Nakandala, Yi-Chen Lan