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Service Business

Ausgabe 4/2011

Inhalt (6 Artikel)

Empirical article

Competitiveness, resources, and capabilities: empirical evidence from retail banking

João J. Ferreira, Carla S. Marques, Carlos Azevedo

Empirical article

Key service innovation drivers in the tourism sector: empirical evidence and managerial implications

Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta

Advertising strategy for outbound travel services

Inwon Kang, Deokhee Cheon, Matthew M. Shin

Empirical Article

Pecking Order Theory versus Trade-Off Theory: are service SMEs’ capital structure decisions different?

Zélia Silva Serrasqueiro, Manuel Rocha Armada, Paulo Maçãs Nunes

Empirical article

Network collaboration and performance in the tourism sector

T. Ramayah, Jason Wai Chow Lee, Julie Boey Chyaw In