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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Service Business Development through Business Model Innovation – A Review of the Robin Hood and Ingredient Branding Business Models
verfasst von : Thomas Baaken, Thorsten Kliewe, Carina Alfert, Christian Hagdorn, Ariane Schneider
Erschienen in: Service Business Development
Verlag: Springer Fachmedien Wiesbaden
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In both, business-to-business (B2B) and business-to-consumer (B2C) markets, a trend towards the purchase of services instead of goods can be acknowledged. It turns out that today’s value creation is changing to knowledge- and service-intensive patterns and that “services are going to move in this decade to being the front edge of the industry“, including market leaders and manufacturing companies.
