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Journal of the Academy of Marketing Science
Erschienen in: Journal of the Academy of Marketing Science 1/2008

01.03.2008 | Conceptual/Theoretical Paper

Service-dominant logic: continuing the evolution

verfasst von: Stephen L. Vargo, Robert F. Lusch

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 1/2008

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Abstract

Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,” was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed.
Nächster Artikel The service-dominant logic and the future of marketing

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Metadaten
Titel
Service-dominant logic: continuing the evolution
verfasst von
Stephen L. Vargo
Robert F. Lusch
Publikationsdatum
01.03.2008
Verlag
Springer US
Erschienen in
Journal of the Academy of Marketing Science / Ausgabe 1/2008
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-007-0069-6

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