2017 | OriginalPaper | Buchkapitel
Service Transition in the Context of Digitized Service Ecosystems
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In today’s highly competitive markets, products become commoditized more and more rapidly. Companies in many industries are therefore rethinking their business models and competitive strategies, focusing on digitization, service-orientation and networks. It is important to consider the interdependency of these developments when discussing a company’s transition from products to services. They lead to complex digitized service ecosystems where firms achieve competitive advantage through collaborative relationships with other actors resulting in value co-creation.