2. Setting the Stage for Creativity: Upstream, Mid-stream, and Downstream

The most common question we get as researchers and practitioners is: how to instigate creativity in teams and organizations? Some managers are focused downstream, on the development of a product; others are focused upstream—such as how to start thinking big. However, managers often forget about the mid-stream process. In this chapter, we combine insights from scientific research with actual examples and case studies to identify specific stage-setting processes that leaders and managers need to take in order to keep the raft moving through the mid-stream rapids and get downstream, and finally ashore. We point out the key challenges at each point in the creative river and how to leverage the talents of the team and organization.