Skip to main content
main-content

Tipp

Weitere Artikel dieser Ausgabe durch Wischen aufrufen

Erschienen in: Business & Information Systems Engineering 1/2016

04.01.2016 | Catchword

Sharing Economy

verfasst von: Dr. Thomas Puschmann, Prof. Dr. Rainer Alt

Erschienen in: Business & Information Systems Engineering | Ausgabe 1/2016

Einloggen, um Zugang zu erhalten
share
TEILEN

Excerpt

The internet has seen many steps of evolution since the inception of the world wide web in 1992. They comprise various steps in electronic, mobile and social business (Wikipedia 2015). While all phases have spurred new business models, the recent social web also enables a paradigm change from owning to using goods and/or services. Contrary to the traditional market model, which is based on ownership, the “Sharing Economy” is built on using and sharing of products and services among others. The principle per se is not new: sharing resources is known in business-to-business (B2B) domains, such as the sharing of machinery in agriculture and forestry (e.g., Maschinenring in the German-speaking countries) as well as in business-to-consumer (B2C) domains (e.g., self-service laundries, ski/video and car rental, public libraries and pools). It has recently received a proliferation to consumer-to-consumer (C2C) transactions and resulted in new business models. Three drivers may be identified for this development (Botsman 2014, p. 24; Hamari et al. 2015, pp. 5 ff.):
  • Changing consumer behavior While ownership has been a predominant model for using goods (e.g., cars) in the past, temporary usage has recently become more attractive for many consumers (Matzler and Kathan 2015, p. 71; Rifkin 2014, pp. 32 ff.). Examples are car2go, a company owned by Daimler which offers access to shared mobility services as well as Nextbike and Green Bikes Barcelona, both companies offering bike rental services. Among the reasons for this shift are convenience, lower prices, and ecologic sustainability (Eckhardt and Bardhi 2015).
  • Social networks and electronic markets The networking among peers is mainly enabled by social networks and community platforms. They link many consumers who are willing to share their goods among each other (the “crowd”). Additionally, electronic market platforms (e.g., InnoCentive) reduce the formerly high search and transaction costs. They create mechanisms for trust and reputation in anonymous markets (e.g., rating and feedback) and offer integrated fulfillment as well as payments functions (e.g., social media payment) which ensure easy and reliable compensation for using the shared services.
  • Mobile devices and electronic services A strong enabler for accessing services in the “app economy” (MacMillan et al. 2009) conveniently has come with mobile smart devices, such as smartphones and tablets. For example, a solution for sharing cars is much simpler and more convenient for consumers based on intelligent hardware instead of physical gear. Companies, such as car2go or DriveNow in Germany, Sharoo in Switzerland, or Getaround and RelayRides in the USA, rely on a combination of an electronic service using smartphone apps and smartcards instead of physical keys.
Literatur
Zurück zum Zitat Alt R, Reinhold O (2012) Social Customer relationship management (social CRM) – application and technology. Bus Inf Syst Eng 4(5):287–291 CrossRef Alt R, Reinhold O (2012) Social Customer relationship management (social CRM) – application and technology. Bus Inf Syst Eng 4(5):287–291 CrossRef
Zurück zum Zitat Alter S (2009) Mapping the domain of service science. In: Proceedings of the 15th Americas conference on information systems (AMCIS), San Francisco, CA Alter S (2009) Mapping the domain of service science. In: Proceedings of the 15th Americas conference on information systems (AMCIS), San Francisco, CA
Zurück zum Zitat Bardhan IR, Demirkan H, Kannan PK, Kauffman RJ, Sougstad R (2010) An interdisciplinary perspective on IT services management and service science. J Manag Inf Syst 26(4):13–64 CrossRef Bardhan IR, Demirkan H, Kannan PK, Kauffman RJ, Sougstad R (2010) An interdisciplinary perspective on IT services management and service science. J Manag Inf Syst 26(4):13–64 CrossRef
Zurück zum Zitat Bothun D, Lieberman M, Egol M, Clarke D, Atkinson J, Blumenthal J, Decker B, Hobbs M, Shirsekar S (2015) The sharing economy. PricewaterhouseCoopers, London Bothun D, Lieberman M, Egol M, Clarke D, Atkinson J, Blumenthal J, Decker B, Hobbs M, Shirsekar S (2015) The sharing economy. PricewaterhouseCoopers, London
Zurück zum Zitat Botsman R (2014) Sharing’s not just for start-ups. Harv Bus Rev 92(9):23–26 Botsman R (2014) Sharing’s not just for start-ups. Harv Bus Rev 92(9):23–26
Zurück zum Zitat Brenner W, Österle H, Petrie C, Uebernickel F, Winter R, Karagiannis D, Kolbe L, Krüger J, Leifer L, Lamberti HJ, Leimeister JM, Schwabe G, Zarnekow R (2014) User, use and utility research. Bus Inf Syst Eng 6(1):55–61 CrossRef Brenner W, Österle H, Petrie C, Uebernickel F, Winter R, Karagiannis D, Kolbe L, Krüger J, Leifer L, Lamberti HJ, Leimeister JM, Schwabe G, Zarnekow R (2014) User, use and utility research. Bus Inf Syst Eng 6(1):55–61 CrossRef
Zurück zum Zitat Choi HR, Cho MJ, Lee K, Hong SG, Woo CR (2014) The business model for the sharing economy between SMEs. WSEAS Trans Bus Econ 11(1):625–634 Choi HR, Cho MJ, Lee K, Hong SG, Woo CR (2014) The business model for the sharing economy between SMEs. WSEAS Trans Bus Econ 11(1):625–634
Zurück zum Zitat Cusumano MA (2015) How traditional firms must compete in the sharing economy. Commun ACM 58(1):32–34 CrossRef Cusumano MA (2015) How traditional firms must compete in the sharing economy. Commun ACM 58(1):32–34 CrossRef
Zurück zum Zitat Fischbach M, Puschmann T, Alt R (2013) Service lifecycle management. Bus Inf Syst Eng 55(1):51–55 Fischbach M, Puschmann T, Alt R (2013) Service lifecycle management. Bus Inf Syst Eng 55(1):51–55
Zurück zum Zitat Geron T (2013) The share economy. Forbes, 11 Feb 2013, pp 58–66 Geron T (2013) The share economy. Forbes, 11 Feb 2013, pp 58–66
Zurück zum Zitat Giaglis GM, Klein S, O’Keefe RM (2002) The role of intermediaries in electronic marketplaces: developing a contingency model. Inf Syst J 12(3):231–246 CrossRef Giaglis GM, Klein S, O’Keefe RM (2002) The role of intermediaries in electronic marketplaces: developing a contingency model. Inf Syst J 12(3):231–246 CrossRef
Zurück zum Zitat Gretzel U, Sigala M, Xiang Z, Koo C (2015) Smart tourism: foundations and developments. Electron Mark 25(3):179–188 CrossRef Gretzel U, Sigala M, Xiang Z, Koo C (2015) Smart tourism: foundations and developments. Electron Mark 25(3):179–188 CrossRef
Zurück zum Zitat Heinrichs H (2013) Sharing economy: a potential new pathway to sustainability. Gaia 22(4):228–231 Heinrichs H (2013) Sharing economy: a potential new pathway to sustainability. Gaia 22(4):228–231
Zurück zum Zitat Hernaes CO (2015) Sharing is everything but caring in the sharing economy. Techcrunch 27(02):2015 Hernaes CO (2015) Sharing is everything but caring in the sharing economy. Techcrunch 27(02):2015
Zurück zum Zitat Kassan J, Orsi J (2012) Legal landscape of the sharing economy. J Environ Law Litig 27(1):1–20 Kassan J, Orsi J (2012) Legal landscape of the sharing economy. J Environ Law Litig 27(1):1–20
Zurück zum Zitat Leimeister JM (2012) Collective intelligence. Bus Inf Syst Eng 2(4):245–248 CrossRef Leimeister JM (2012) Collective intelligence. Bus Inf Syst Eng 2(4):245–248 CrossRef
Zurück zum Zitat Lessig L (2008) Remix: making art and commerce thrive in the hybrid economy. Penguin, New York CrossRef Lessig L (2008) Remix: making art and commerce thrive in the hybrid economy. Penguin, New York CrossRef
Zurück zum Zitat Liang TP, Turban E (2011) Introduction to the special issue social commerce: a research framework for social commerce. Int J Electron Commer 16(2):5–14 CrossRef Liang TP, Turban E (2011) Introduction to the special issue social commerce: a research framework for social commerce. Int J Electron Commer 16(2):5–14 CrossRef
Zurück zum Zitat Maglio PP, Vargo SL, Caswell N, Spohrer J (2008) The service system is the basic abstraction of service science. Inf Syst E Bus Manag 7(4):395–406 CrossRef Maglio PP, Vargo SL, Caswell N, Spohrer J (2008) The service system is the basic abstraction of service science. Inf Syst E Bus Manag 7(4):395–406 CrossRef
Zurück zum Zitat Malhotra A, Van Alstyne M (2014) The dark side of the sharing economy… and how to lighten it. Commun ACM 57(11):24–27 CrossRef Malhotra A, Van Alstyne M (2014) The dark side of the sharing economy… and how to lighten it. Commun ACM 57(11):24–27 CrossRef
Zurück zum Zitat Malone TW, Laubacher R, Johns T (2011) The age of hyperspecialization. Harv Bus Rev 89(7/8):56–65 Malone TW, Laubacher R, Johns T (2011) The age of hyperspecialization. Harv Bus Rev 89(7/8):56–65
Zurück zum Zitat Matzler K, Kathan W (2015) Adapting to the sharing economy. MIT Sloan Manag Rev 56(2):71–77 Matzler K, Kathan W (2015) Adapting to the sharing economy. MIT Sloan Manag Rev 56(2):71–77
Zurück zum Zitat Rifkin J (2014) The zero marginal cost society: the internet of things, the collaborative commons, and the eclipse of capitalism. Palgrave Macmillan, London Rifkin J (2014) The zero marginal cost society: the internet of things, the collaborative commons, and the eclipse of capitalism. Palgrave Macmillan, London
Zurück zum Zitat Scaraboto D (2015) Selling, sharing, and everything in between: the hybrid economies of collaborative networks. J Consum Res 42(1):152–176 CrossRef Scaraboto D (2015) Selling, sharing, and everything in between: the hybrid economies of collaborative networks. J Consum Res 42(1):152–176 CrossRef
Zurück zum Zitat Spohrer J, Maglio PP, Bailey J, Gruhl D (2007) Steps toward a science of service systems. IEEE Comput 40(1):71–77 CrossRef Spohrer J, Maglio PP, Bailey J, Gruhl D (2007) Steps toward a science of service systems. IEEE Comput 40(1):71–77 CrossRef
Zurück zum Zitat Thomas TT, Schau HJ, Price LL (2013) When differences unite: resource dependence in heterogeneous consumption communities. J Consum Res 39(2):1010–1033 CrossRef Thomas TT, Schau HJ, Price LL (2013) When differences unite: resource dependence in heterogeneous consumption communities. J Consum Res 39(2):1010–1033 CrossRef
Zurück zum Zitat Vargo SL, Akaka MA (2009) Service-dominant logic as a foundation for service science: clarifications. Serv Sci 1(1):32–41 CrossRef Vargo SL, Akaka MA (2009) Service-dominant logic as a foundation for service science: clarifications. Serv Sci 1(1):32–41 CrossRef
Zurück zum Zitat Weber TA (2014) Intermediation in a sharing economy: insurance, moral hazard, and rent extraction. J Manag Inf Syst 31(3):35–71 CrossRef Weber TA (2014) Intermediation in a sharing economy: insurance, moral hazard, and rent extraction. J Manag Inf Syst 31(3):35–71 CrossRef
Metadaten
Titel
Sharing Economy
verfasst von
Dr. Thomas Puschmann
Prof. Dr. Rainer Alt
Publikationsdatum
04.01.2016
Verlag
Springer Fachmedien Wiesbaden
Erschienen in
Business & Information Systems Engineering / Ausgabe 1/2016
Print ISSN: 2363-7005
Elektronische ISSN: 1867-0202
DOI
https://doi.org/10.1007/s12599-015-0420-2

Weitere Artikel der Ausgabe 1/2016

Business & Information Systems Engineering 1/2016 Zur Ausgabe

Premium Partner