Skip to main content
main-content

Tipp

Weitere Artikel dieser Ausgabe durch Wischen aufrufen

06.05.2021

Small firm entry to e-marketplace for market expansion and internationalization: A theoretical perspective

Zeitschrift:
Journal of International Entrepreneurship
Autoren:
Md. Imran Hossain, Md Shah Azam, Mohammed Quaddus
Wichtige Hinweise

Publisher's note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Abstract

Over the past decades, e-marketplaces have been playing significant roles in the global economic development. The mounting trend of the world’s Internet population offers incredible opportunities for the firms, both large and small, to use the Internet-based e-marketplace applications in view of managing the firm-consumer interactions effectively. Firms’ entry to e-marketplace is resulted in market expansion, internationalization, and resource maximization. This study attempts to construct a theoretical framework to look at the factors affecting small firms’ entry to e-marketplace. Following an interpretive research paradigm, this study first explores various barriers and benefits that small firms face while participating in e-marketplace and validate those factors by analyzing 23 interviews conducted through a semi-structured interview guide. By applying both, inductive and deductive methods, the interpretive analyses build a theoretical framework comprising a range of variables classified as technological, organizational, and environmental factors. The theoretical framework is the guideline and also provides grounding for a quantitative research to the study of small firms’ e-marketplace entry behavior in a wider population. The study concludes with the implications for small firms’ market expansion and internationalization through e-marketplace participation.

Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten

Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 69.000 Bücher
  • über 500 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Umwelt
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Testen Sie jetzt 30 Tage kostenlos.

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 58.000 Bücher
  • über 300 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Testen Sie jetzt 30 Tage kostenlos.

Literatur
Über diesen Artikel

Premium Partner

    Bildnachweise