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2021 | OriginalPaper | Buchkapitel

Smart GOALA: An Alternative Marketing Channel for Connecting the Peri-urban Marginal Dairy Farmers with the Urban Consumers in Bangladesh

verfasst von : S. M. Mokaddes Ahmed Dipu, Tunazzina Sultana

Erschienen in: Digital Transformation and Human Behavior

Verlag: Springer International Publishing

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Abstract

The objective of this paper is to present a mobile-based conceptual model of marketing channel for connecting the peri-urban marginal dairy farmers with the urban milk consumers in developing countries, particularly in Bangladesh. It reports the results of one quantitative survey and four qualitative focus group discussions. The survey reveals that the farmers are deprived of getting fair prices of their product due to inefficient marketing channel. The study also explores that a technology-based marketing channel might help the farmers to overcome the problems. Based on these findings, the study proposes a mobile-based channel—‘Smart GOALA’—for connecting the peri-urban farmers with the urban consumers which will ensure them to get a better and fair price.

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Vorheriges Kapitel Strategic Issues of the Current Context of Smart Cities and the Industry 4.0. Case Study: Trends on the Romanian Market
Fußnoten
2
In Bangladesh, the term Goala is used for milkman who delivers milk, often directly to customers’ houses, in bottles, cartons or packets.
 
3
Peri-urban refers to the areas between urban and rural area.
 
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Metadaten
Titel
Smart GOALA: An Alternative Marketing Channel for Connecting the Peri-urban Marginal Dairy Farmers with the Urban Consumers in Bangladesh
verfasst von
S. M. Mokaddes Ahmed Dipu
Tunazzina Sultana
Copyright-Jahr
2021
Buch
Digital Transformation and Human Behavior

Print ISBN: 978-3-030-47538-3

Electronic ISBN: 978-3-030-47539-0

Copyright-Jahr: 2021

DOI
https://doi.org/10.1007/978-3-030-47539-0_24

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