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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Social Attribution of Value – the Case of Electronic Engagement Platforms
verfasst von : Michael Kleinaltenkamp, Helge Löbler, Benedikt Eßer, Nick Fennert
Erschienen in: Die informatisierte Service-Ökonomie
Verlag: Springer Fachmedien Wiesbaden
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In literature and especially in Service-Dominant (S-D) logic, value is seen as being “uniquely and phenomenologically determined by the beneficiary” (Vargo/Lusch 2016: 8). However, to evaluate the value of the experiences made, the beneficiaries need a reference to which such experiences can be related. According to goal theory, value is dependent on the goals of a beneficiary as it stems from the contribution of things, processes, or behaviors to an individual’s goal achievement in use situations (Bagozzi 1997; Barsalou 1991; Gutman 1982; Peterman 1997).