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Über dieses Buch

Conceptualized and put into practice by Nobel Peace Prize Laureate and Presidential Medal of Freedom recipient Dr. Muhammad Yunus, social businesses work to address social ills such as poverty, lack of health care, gaps in education and environmental challenges. This book explores the ideation, practice and evaluation of the concept of social business. Not just theoretical foundations but several case studies of social businesses around the world and state-of-the-art assessment of the issues that arise in the planning, marketing and evaluation of social businesses, are featured in this book.

This cutting-edge collection of articles, presented by the California Institute for Social Business (CISB) in collaboration with Professor Yunus, is one of the first comprehensive collections of theory and research on the emerging field of social business. The diverse group of authors come from around the world and from various disciplinary backgrounds, representing the leading academic experts on social business phenomena.

Inhaltsverzeichnis

Frontmatter

Introduction: Background and Theory

Frontmatter

2014 | OriginalPaper | Buchkapitel

Chapter 1. Social Business: Defining and Situating the Concept

Andrea Grove, Gary A. Berg

2014 | OriginalPaper | Buchkapitel

Chapter 2. Mission, Finance, and Innovation: The Similarities and Differences Between Social Entrepreneurship and Social Business

Markus Beckmann, Anica Zeyen, Anna Krzeminska

Case Studies

Frontmatter

2014 | OriginalPaper | Buchkapitel

Chapter 3. The Holistic Social Business Movement in Caldas (HSBM), Colombia

Martin Loeffler

2014 | OriginalPaper | Buchkapitel

Chapter 4. Social Business and Student Financial Aid

Gary A. Berg

2014 | OriginalPaper | Buchkapitel

Chapter 5. Disease: Social Business for a Malaria Free World – BASF Grameen Limited

Sheikh Rubaiya Sultana Munni, Kh Md Nahiduzzaman

2014 | OriginalPaper | Buchkapitel

Chapter 6. Grameen Shakti Social Business: A Vanguard Model for Rural Energy Service

Nancy Wimmer

2014 | OriginalPaper | Buchkapitel

Chapter 7. Information Technology: Marriage Between IT and Social Business – Grameen Intel Social Business Ltd.

Kh Md Nahiduzzaman, Sheikh Rubaiya Sultana Munni

2014 | OriginalPaper | Buchkapitel

Chapter 8. Social Business City: Lessons from Wiesbaden

Antonio Francisco Jiménez Jiménez

2014 | OriginalPaper | Buchkapitel

Chapter 9. The Mystery of Small Social Business Ownership by the Poor: Creative Solutions Based on the Poor’s Potential

Nghia Chi Nguyen

Practice: Lessons Learned About Designing Social Businesses

Frontmatter

2014 | OriginalPaper | Buchkapitel

Chapter 10. Social Business Planning: Management and Financial Issues

Maria Ballesteros-Sola

2014 | OriginalPaper | Buchkapitel

Chapter 11. Social Business Marketing Mix

Zarjina T. Khalil, Mehdi Hussain

Critical Perspectives

Frontmatter

2014 | OriginalPaper | Buchkapitel

Chapter 12. Social Business and Poverty Alleviation: Lessons from Grameen Danone and Grameen Veolia

Kerstin Humberg, Boris Braun

2014 | OriginalPaper | Buchkapitel

Chapter 13. The One and the Many Sides of Social Business: A Critical Reflection

Karin Kreutzer, Stefanie Mauksch

Conclusion

Frontmatter

2014 | OriginalPaper | Buchkapitel

Chapter 14. Looking Forward

Andrea Grove

Backmatter

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