2015 | OriginalPaper | Buchkapitel
Social Circle and Reference Group
verfasst von : Laurent Sempé
Erschienen in: Global Perspectives in Marketing for the 21st Century
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The concept of “social circle” stemming of the social system theory supplies an interesting conceptual framework for the study of social influences. It offsets the limitations of the “reference group” concept as follows:
it permits the integration of social relationship.
it combines normative and informational dimensions of influence.
it takes in consideration a multiple belonging to several social circles.
it measures accurately the position of an individual within each circle.