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Erschienen in:
A Framework for the Adoption of Blockchain-Based e-Procurement Systems in the Public Sector Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

Social Commerce Adoption Predictors: A Review and Weight Analysis

verfasst von : Prianka Sarker, Laurie Hughe, Yogesh K. Dwivedi, Nripendra P. Rana

Erschienen in: Responsible Design, Implementation and Use of Information and Communication Technology

Verlag: Springer International Publishing

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Abstract

Social commerce is a rapidly growing platform of e-commerce that utilises social media and online social interaction to build brand awareness and increase sales. Buying and selling through social media can create a reliable and sustainable platform for buyers and vendors, offering an alternative platform to traditional online approaches. Research on social commerce began to achieve traction in 2006 and has grown since with a significant focus from academics who have offered new insight to many of the key topics. This study seeks to offer an additional contribution to the literature by analysing the predictors of consumer adoption of social commerce from existing studies by employing a weight analysis technique. The analysis considered seven dependent variables (along with their best and worst predictors) that are most frequently examined and are relevant to consumer adoption. The review presented in this study suggests that the intention to purchase is the most frequently examined dependent variable and that trust in the social commerce context is a key factor.

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Vorheriges Kapitel Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis
Nächstes Kapitel Digital Entrepreneurship in Business Enterprises: A Systematic Review
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Metadaten
Titel
Social Commerce Adoption Predictors: A Review and Weight Analysis
verfasst von
Prianka Sarker
Laurie Hughe
Yogesh K. Dwivedi
Nripendra P. Rana
Copyright-Jahr
2020
Buch
Responsible Design, Implementation and Use of Information and Communication Technology

Print ISBN: 978-3-030-44998-8

Electronic ISBN: 978-3-030-44999-5

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-44999-5_15