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Über dieses Buch

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Innovation for Social Change

Abstract
The chapter presents an initial overview of the creating shared value approach and the evolution of the bottom of the pyramid theory to identify how companies can generate shared value in low-income markets. The main features of social innovation are identified through an analysis of the recent literature. Finally, the three main levels where social innovation can be performed are identified: alternative business models, new social products and social communication strategies.
Laura Michelini

Chapter 2. Corporate Social Entrepreneurship and New Business Models

Abstract
The chapter analyzes social innovation at the level of the business model. The study clarifies the main characteristics and differences among alternative models of business to target the low income sector. Starting with the literature on social entrepreneurship and business models, a new theoretical framework “The Social Business Model Framework” is developed. The framework is used to identify the main characteristics of social business models and to emphasize the main area where social innovation can be applied.
Laura Michelini

Chapter 3. New Social Product Development: The Process and Critical Success Factors

Abstract
In this chapter—through a literature review of the new product development process and innovation for low income markets—a new theoretical framework that describes the development process of social products is proposed. By using this social product development framework and a multiple-case studies analysis on best practices in social product innovation, this book presents factors that are critical to successfully developing social products for low-income markets. Finally, principles for the communication of social products are proposed.
Laura Michelini

Chapter 4. Case Studies Analysis

Abstract
The chapter presents a description of four case studies on the social product innovation process: PuR, developed by Procter and Gamble, is a product able to purify water at the household level that useful for reducing illness in children; Plumpy’nut, developed by Nutriset, is a ready-to-use product for the treatment of severely acute malnutrition; Shokti Doi, developed by Grameen Danone, is a yogurt fortified with calcium, proteins and micronutrients, which are essential elements for children’s growth; Interceptor, developed by BASF, is an insecticide-treated mosquito net that aims to reduce insect-borne diseases, such as malaria.
Laura Michelini

Backmatter

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