Skip to main content

2014 | Buch

Social Media and Emerging Economies

Technological, Cultural and Economic Implications

verfasst von: Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis

Verlag: Springer International Publishing

Buchreihe: SpringerBriefs in Business


Über dieses Buch

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.


1. Introduction
The Internet community is expanding at an incredible speed, with profound implications for the emerging economies, not to mention social norms and political systems of countries. The pace of transformation is exceptional. Considering the net fall in the costs of access to Internet (it is estimated that internauts from emerging countries shall outnumber those from developed countries some time in 2013) and the great increase in urbanisation and per capita income, it is not impossible to expect that the rate of spread of social networks shall increase considerably.
Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis
2. Social Websites: Practices and Tools for Emerging Markets
Social websites can be described as those websites that allow people to create online communities and share user-created content (UCC). Access to a particular social website may be open to anyone or limited to people belonging to a specific organization, for example, a firm or an academic institution.
Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis
3. Web 2.0, Social Media and Developing Economies: State of the Art and Practical Opportunities
Every day, millions of people worldwide review products and services via the Internet, sharing them with other users. These reviews are accessible through various platforms and in the several different contexts, from websites based on consumer opinions (such as, weblogs, forums, or within online stores (such as
Manlio Del Giudice
4. The Institutional Foundations of Transition and Emerging Economies
Broadly speaking, the term transition economy (TE) describes an economy that is evolving from a centrally planned system to a market-based system (Samoilenko and Osei-Bryson 2008; Hoskisson et al. 2000; Makhija 2003; Svejnar 2002). These economies are different from controlled and developed economies due to the extent of reforms and to the fact that their end points are rather uncertain. With the reforms in question, prices and trade are widely liberalized, guaranteed employment comes to an end, traditional markets are lost, and massive privatizations occur (Makhija 2003; Svejnar 2002). This scenario leaves businesses in a condition of uncertainty, as they struggle to survive (Peng 2003; Peng and Heath 1996). At times, uncertainty was also enhanced by reforms that favored specific industries and companies rather than others (Farashahi and Hafsi 2009; Newman 2000). Differences in reforms at a national level and processes of change generated institutional contexts that had different degrees of market orientation.
Maria Rosaria Della Peruta
5. From Information Society to Network Society: The Challenge
The concept of the “network society” is an evolving one that is gaining ground in evolutionary thinking about economic development. It entails a shift from the conventional models toward a complex model dealing with the interface between economics, culture, and technology and centered on the predominance of knowledge intensity and innovation content to maintain competitive advantage. Given its multidimensional structure, the concept of network society offers a feasible option as part of a results-oriented development strategy for developing countries.
Manlio Del Giudice
6. Emerging Markets, Social Network, and the Question of Legitimacy
A consequent change occurring in the models describing how organizations relate to the environment is the new emphasis given to the concept of legitimacy and its partial reconceptualization.
Maria Rosaria Della Peruta
Social Media and Emerging Economies
verfasst von
Manlio Del Giudice
Maria Rosaria Della Peruta
Elias G. Carayannis
Electronic ISBN
Print ISBN

Premium Partner