R.I.P. Web 1.0
The loss of control you fear is already in the past.—Clay Shirky
As far as the customer is concerned, the interface is the product.—Jef Raskin
Form | Description |
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Blog | Short for web log, an editor-less, chronologically ordered journal of commentary and descriptions of events, written in a conversational tone, sometimes accompanied by other materials such as graphics or video, that is frequently updated with permanent links to other sources and contains entries inviting comments |
Chat | Interaction on a website with users adding text items in sequence into the same space at almost the same time |
Crowdsourcing
| A compound of crowd and outsourcing, the broadcast by an initiating agent of problems in need of solutions to a group of solvers, with convergent interests and behaviors, in the form of an open call |
Folksonomy | A system of classification, sometimes visualized as word clouds, derived from the method and practice of collaboratively creating and managing user-defined labels or tags to annotate and categorize content |
Image and video sharing site | A user-generated website that allows users to upload pictures or videos and view and comment on those of others |
Internet forum | Also called a message board, a discussion area on a website where users can discuss issues with asynchronous posts |
Mashup | An application combining data from two or more external sources into a single integrated tool that performs a new service |
Metadata | Structured information that describes—and allows users to find, manage, control, and understand—other information |
Microblogging | A web service that allows users to write tweets and publish them to be viewed and commented upon by their network |
Mobile text messaging | Short messages of text exchanged between mobile devices |
Mobile web | A mobile device incorporating a web browser to access the Internet |
Podcast | Audio or video “show” made available on the Internet, usually through a subscription, for downloading to personal computers or mobile devices |
Really simple syndication feed | A file that contains regularly updated information such as news headlines or blog posts and can be subscribed to using aggregators or newsreaders |
Social bookmarking | A method enabling users to store, organize, search, and manage bookmarks of websites |
Social media | Online technologies and practices that users leverage to share concepts, experiences, insights, opinions, and perspectives in social interface |
Social networking
| The process of engaging in online communities, typically through “groups” and “friends lists,” that allows users to connect and interact with like-minded parties |
Tweet | A single message or status update of up to 140 characters that can be read by users following individuals on Twitter, a microblogging service, or the act of posting it |
Virtual world | A computer-based simulated game environment in which users interact with one another via avatars, viz., virtual representations of themselves, typically in the form of two- or three-dimensional cartoonish representations of humanoids |
Widget | Also called a gadget, badge, or applet, a piece of self-contained, transportable code, often displayed in a small box, that can be embedded into a website or program to perform a specific function, such as providing weather forecasts or news |
Wiki | Collaborative publishing technology, often taken to mean a collection of webpages that allows users to work on and modify content online with appropriate version control |
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Craigslist—classified ads.
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Delicious—social bookmarking.
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Digg—social news.
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Engadget—gadget news and reviews.
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Facebook—social networking.
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Flickr—photo sharing.
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Flixster—movie reviews and ratings.
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LinkedIn—professional networking.
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MyBlogLog—blog networking.
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MySpace Music—music sharing.
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Netvibes—information aggregator.
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Ning—social network space.
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NutshellMail—social network aggregation.
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Second Life—virtual worlds.
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Slideshare—presentation sharing.
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Twitter—microblogging.
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Wikipedia—web-based encyclopedia.
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WordPress—open source blog publishing application.
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Yahoo! Answers—community answers.
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YouTube—video sharing.
Creating Value in Communities
Growing Web 2.0 Organizations …
Decision by democratic majority vote is a fine form of government, but it’s a stinking way to create.—Lillian Hellman
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How can we use Web 2.0 applications to be more successful?
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How can we leverage them to fuse the knowledge, skills, and resources of clients, audiences, and partners?
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How will they change the way we operate?
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How can they help us protect and nurture our brand and reputation?
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How can we use them to identify, recruit, develop, deploy, and retain talent?
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How can we ensure that the information we do not want to share stays in-house?
… In the Public Sector …
If your target audience isn’t listening, it’s not their fault, it’s yours.—Seth Godin
… In Quick Steps
You can never cross the ocean unless you have the courage to lose sight of the shore.—Christopher Columbus
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Edify the organization by helping personnel at all levels realize what Web 2.0 applications are and how they can help it recognize and manage fast-evolving explicit or latent needs.
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Craft social media policies that capitalize on the benefits of adopting Web 2.0 applications in the organization, including policies for individual departments.
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Formulate social media strategies that delineate clear priorities and determine the opportunity or requirement for online collaboration aligned to evolving organizational mandates.
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Evaluate existing technologies to determine their compatibility with morphing Web 2.0 applications.
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Launch internal and external pilots that, with an eye to authenticity as well as risk and governance frameworks, identify and act on specific opportunities to drive early success and enable departments to familiarize themselves with Web 2.0 applications, understand the management required, and refine their objectives for subsequent initiatives.
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Define broader scopes for online engagement as a new way of working through the lifecycle of listen and identify, inform, consult and involve, and collaborate and empower.
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Measure engagement by focusing on the usability of Web 2.0 applications and the extent of engagement as a result of their use.
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Gauge effectiveness by examining the degree to which Web 2.0 applications help create new relevant knowledge and solve cases.
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Inculcate a culture of collaboration by relentlessly progressing how interactions with clients, audiences, and partners take place inside and outside of the organization.
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Foster organizational learning from pilots and regular initiatives based on measurements of engagement and effectiveness and comments from clients, audiences, and partners.