Skip to main content
main-content

Social Media Marketing

Aus der Redaktion

26.04.2017 | Social-Media | Im Fokus | Onlineartikel

DAX-Vorstände machen den Anti-Trump

Reden ist Silber, Schweigen ist Gold: Dieses alte Sprichwort scheinen sich Vorstände der DAX-Konzerne auf die Fahnen geschrieben zu haben. Denn sie sind und bleiben Social-Media-Muffel – insbesondere in der Autobranche.

12.04.2017 | Onlinemarketing | Im Fokus | Onlineartikel

Bewerber aus der Reserve locken

Fachkräftemangel ist eine Frage der Perspektive. Mit Methoden des Online-Marketings erschließen Recruiting-Startups passive Zielgruppen.

07.04.2017 | Interne Kommunikation | Kommentar | Onlineartikel

Was Netzwerke für die interne Kommunikation leisten

Die Kommunikationsprinzipien der sozialen Netzwerke halten Einzug in die Unternehmenskommunikation. Doch was bedeutet der Netzwerk-Gedanke für die internen Kommunikationsprozesse eines Unternehmens?

weitere Artikel

Weiterführende Themen

Übergeordnet

Verwandt

Zeitschriftenartikel

01.12.2017 | Research | Ausgabe 1/2017 Open Access

The impact of ICT on the efficiency of HRM in Cameroonian enterprises: Case of the Mobile telephone industry

The objective of this study is to determine the impact of Information and Communication Technology on the efficiency of Human Resource Management in the Cameroon mobile Telecommunication Sector. It specifically seeks to investigate how the use of …

01.12.2017 | Research | Ausgabe 1/2017 Open Access

Ethnic entrepreneurs and online home-based businesses: an exploratory study

This exploratory, qualitative study considers how online home-based businesses offer opportunities for ethnic entrepreneurs to ‘break out’ of traditional highly competitive and low margin sectors. Previous studies have found a positive association …

01.12.2017 | Original Article | Ausgabe 1/2017

Customizing content for rural mobile phones: a study to understand the user needs of rural India

Mobile phones have initiated affordable, need-based and user-centric information services in rural India. Though rural India majorly comprises illiterate, semi-literate and literate population, they have access to mobile phones and are familiar …

01.06.2017 | Original Paper | Ausgabe 2/2017 Open Access

Attitudes among older drivers towards medical assessment at renewal of driving license in Sweden

Medical problems that may affect driving often arise due to natural aging and may include declines in vision, hearing, and cognitive abilities. Vision is a general term that refers to several abilities, such as: visual acuity (the eyes’ …

weitere Zeitschriftenartikel

Buchkapitel

2017 | OriginalPaper | Buchkapitel

Introduction

It seems that more and more people are affected by or working in volatile and dynamic extreme situations. These different forms of extreme situations require appropriate forms of leadership. Therefore, effective leaders must be able to adapt their …

2017 | OriginalPaper | Buchkapitel

The Role of Short Term Volunteers in Responding to Humanitarian Crises: Lessons from the 2010 Haiti Earthquake

Political, social and economic shifts in humanitarian responses to disasters have increased the prominence of short-term volunteers, often working through small, informal and non-governmental channels. Such volunteers offer the potential for a …

2017 | OriginalPaper | Buchkapitel

Social Navigation and the Emergence of Leadership: Tactical Command in the IDF Ground Forces in the Second Lebanon War

Based on a conceptual framework for analyzing social navigation, this article suggests looking at military leadership in processual terms: at how leadership is something that emerges in situations marked by continuous trial and error not only …

2017 | OriginalPaper | Buchkapitel

Leading in Extremis Situations: How Can Leaders Improve?

In extremis leadership is a situation in which the leader’s life and those of his/her team are, or are perceived to be, in danger. Because dangerous situations are difficult to study, and most of the literature is theoretical, little is known …

weitere Buchkapitel

Bücher

Bildergalerien

17.11.2015 | Public Relations | Bildergalerie

PR-Bild-Award 2015

Zum Jubiläum des PR-Bild-Awards wurde in diesem Jahr auch ein Preis in der Sonderkategorie "Social Media" verliehen. Fotos aus Deutschland, Österreich und der Schweiz gingen in das Rennen um das beste PR-Foto 2015. Die Gewinner im Überblick.

Veranstaltungen

12.10.2017 - 24.10.2017 | Onlinemarketing | Veranstaltung

4HEROES - Digital Marketing Conference

Auf der Konferenz referieren Branchenkenner über Trends, Produktinnovationen und praxistaugliche Lösungen des digitalen Marketings.

Bildnachweise