Social Media Marketing

It is surprising that women are often charged more for products and services marketed explicitly to them. This phenomenon, known as the pink tax, is a major issue that questions women’s buying power. Nevertheless, it is not just limited to …

Instagram is one of the most popular and widely used social network platforms. It is used as a digital tool to connect with other users and also to share information and influence them for marketing and advertising purposes. The influence of …

The entertainment industry deals with complex scenarios of managing and allocating resources and their optimisation for movies such as financial, creative and human resources. This is extremely important to have the best combination of such …

In recent years, China and Saudi Arabia have had frequent exchanges in the political and economic fields, and public opinion evaluation is an essential aspect of evaluating the two countries’ current relations. This paper analyzes tweets in Arabic …

This chapter explores the transformation of Japan's cosmetics sector amidst the rise of e-commerce, especially in the face of the COVID-19 pandemic. With Japan holding the third-largest cosmetics market globally, the traditionally lauded aspects …

In this chapter we delve into the dramatic digital transformation of the cosmetics industry, which has seen traditional business models upended by the rise of e-commerce, social media marketing, and digital innovation. This shift has been …

This chapter concludes this research by critically reflecting on the overall outcomes, contributions, findings, and experiences from this study on micro-influence in professional development pathways for creative practitioners. It emphasises that …

Dieses Kapitel beschäftigt sich mit dem zentralen Gestaltungsobjekt der Wirtschaftsinformatik. Informationssysteme als soziotechnische Systeme mit menschlichen und technischen Teilkomponenten bilden den Kern der Daten- und Informationsverarbeitung …