Social Media Services Ecosystem for Marginalized Youth to Access Adult Education

This paper discusses the development of the reference interaction model for enhancing young marginalized adults (16–30) from various vulnerability backgrounds to access adult education opportunities by social media-based services’ ecosystem. The paper drives from H2020 project EduMap case studies’ data conducted with young people in different European countries: with migrant background (Turkey, Germany, Austria, UK), NEET and special education background (Estonia, UK, Finland, Austria), prison education background (Finland), roma background (Romania, Spain) and homeless youth (Greece). The qualitative reports were analysed for interaction patterns using concept mapping approach, and the reference model of interactions was developed. Based on the reference model, six interaction scenarios were developed as comics, which were evaluated formatively by focus group and 15 stakeholders. The design guidelines for social media services ecosystem were developed, to support using the reference interaction model and the scenarios for developing supportive social media ecosystems in countries that support the access to adult education for marginalized adults.