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Aus der Redaktion

11.05.2022 | Kundenmanagement | Interview | Online-Artikel

"Die Kernfrage lautet, wie bin ich für Kunden relevant?"

Kundenbeziehungen verändern sich deutlich. Verkäufer müssen sich darauf einstellen, effizienter zu werden und neue Technologien zum Vorteil nutzen. Was das für Vertriebsorganisationen bedeutet, erläutert Vertriebsexperte Prof. Dr. Dirk Zupancic im Interview mit Sales Excellence.

06.05.2022 | Mobile Commerce | Infografik | Online-Artikel

M-Commerce wird beliebtester Shopping- und Kommunikationskanal

Kommunizieren und Einkaufen per Smartphone, den M-Commerce, mögen Kunden am liebsten. Dementsprechend wachsen die Umsätze in dem Kanal. Das ergibt eine Studie unter europäischen Konsumenten.

02.05.2022 | Influencer-Marketing | Im Fokus | Online-Artikel

Einfluss von Influencern ohne Kontrollverlust nutzen

Erfolgreiche Influencer verstehen es, ihre Reichweite stetig zu vergrößern. Das stärkt nicht nur ihren Einfluss auf die Fans, sondern auch das Selbstbewusstsein, wenn es um Kooperationen geht. Wie Unternehmen diese Entwicklung einordnen und beantworten können.

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Zeitschriftenartikel

01.12.2022 | Original Article

Natural disaster evacuation modeling: the dichotomy of fear of crime and social influence

Neighborhood effects have an important role in evacuation decision-making by a family. Owing to peer influence, neighbors evacuating can motivate a family to evacuate. Paradoxically, if a lot of neighbors evacuate, then the likelihood of an …

01.12.2022 | Original Article

A classification of Antifa Twitter accounts based on social network mapping and linguistic analysis

Where machine learning and other quantitative methods have been used for classification purposes in helping researchers manually identify extremist Twitter accounts, they have chiefly been used to classify far-right and ISIS/Jihadi accounts. There …

01.12.2022 | Original Article

CAViaR-WS-based HAN: conditional autoregressive value at risk-water sailfish-based hierarchical attention network for emotion classification in COVID-19 text review data

The Corona Virus Disease-2019 (COVID-19) pandemic has made a remarkable impact on economies and societies worldwide. With numerous procedures of social distancing and lockdowns, it becomes essential to know people's emotional responses on a very …

Open Access 01.12.2022 | Regular article

Understanding China’s urban system evolution from web search index data

The spatial inequilibrium phenomenon is apparent during China’s rapid urbanization in the past four decades. As the fertility rate decreases and the population ages, this phenomenon will become more critical. To accurately forecast the future …

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Buchkapitel

2021 | OriginalPaper | Buchkapitel

The Connection Between Winter and Information Systems

The article documents a systematic literature review on the impacts of the season of winter on Information Systems. The search delivered 43 articles, of which 36 ended up to content analysis. On the contrary to the original research idea, winter …

2021 | OriginalPaper | Buchkapitel

How Fair Is IS Research?

While both information systems and machine learning are not neutral, the identification of discrimination is more difficult if a system learns from data and discrimination can be introduced at several stages. Therefore, this article investigates …

2021 | OriginalPaper | Buchkapitel

From Business Engineering to Digital Engineering: The Role of Metamodeling in Digital Transformation

Many of the digital technologies developed in recent years provide the foundation for digital innovations and through their value contributions also contribute to digital transformation. This transformation is imposing tremendous challenges for …

2021 | OriginalPaper | Buchkapitel

Evaluating a Forward-Looking Maturity Model for Enterprise Performance Management

Enterprise performance management (EPM) helps in executing a company’s strategy. As current benchmarking approaches against the so-called “first quartile” are backward-looking and, thus, fail to capture the disruptive nature of digital …

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17.11.2015 | Public Relations | Bildergalerie | Galerie

PR-Bild-Award 2015

Zum Jubiläum des PR-Bild-Awards wurde in diesem Jahr auch ein Preis in der Sonderkategorie "Social Media" verliehen. Fotos aus Deutschland, Österreich und der Schweiz gingen in das Rennen um das beste PR-Foto 2015. Die Gewinner im Überblick.