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Erschienen in:
The Social Media Management Chain, How Social Media Influences Traditional Media Kapitel lesen Erstes Kapitel lesen

2013 | OriginalPaper | Buchkapitel

Social Television, Creative Collaboration and Television Production: The Case of the BBC’s ‘The Virtual Revolution’

verfasst von : Nicholas Nicoli

Erschienen in: Handbook of Social Media Management

Verlag: Springer Berlin Heidelberg

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Abstract

The way in which online users employ social media to enhance their television viewing experience is a phenomenon known as social television. The following study focuses on the possibility of embedding social television into the creative process of television production.
The chapter is in five sections. The first extends the literature on creative collaboration by addressing its two components, collaboration and creativity. The second describes the nature of social media, highlighting those characteristics that overlap with methods of creative collaboration. The third offers a conceptual framework of television production by breaking it down into its three stages. The section also addresses the precarious nature of television production. The fourth section seeks to shed empirical light on the above frameworks by unfolding the creative process of the BBC/Open University 2010 documentary The Virtual Revolution. It specifically examines the unique way in which the four-part documentary was developed and how online collaboration played a role in the final version of the programme. Finally, based on the findings of this study, the fifth section offers future research themes of social television and television production research.

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Vorheriges Kapitel Branding with Social Media at RTS
Nächstes Kapitel Evolution of Strategy and Commercial Relationships for Social Media Platforms: The Case of YouTube
Fußnoten
1
Many of these disciplines had already addressed issues of collaboration (e.g. social network analysis, social capital theory, systems theory), but grounding collaboration with creativity processes was a new approach.
 
2
It should be noted that political economists researching the internet are not yet convinced that gatekeepers have changed (see Fuchs 2011).
 
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Metadaten
Titel
Social Television, Creative Collaboration and Television Production: The Case of the BBC’s ‘The Virtual Revolution’
verfasst von
Nicholas Nicoli
Copyright-Jahr
2013
Verlag
Springer Berlin Heidelberg
Buch
Handbook of Social Media Management

Print ISBN: 978-3-642-28896-8

Electronic ISBN: 978-3-642-28897-5

Copyright-Jahr: 2013

DOI
https://doi.org/10.1007/978-3-642-28897-5_35