Socially Responsible Actions for a Sustainable Life Model: The Case of the BBVA Financial Group in Mexico

This case study exposes the actions developed by BBVA Mexico Financial Group, which by its actions encourage a sustainable business and social model. BBVA Mexico increased sustainable financing by 373% in 2021, causing the emission of five green bonds and two social bonds by the International Capital Market Association, in accordance with the framework for the emission of bonds linked to the Sustainable Development Goals (SDGs). BBVA Mexico counts has programs for enhancing gender equality, optimal work conditions, scholarships for Mexican youth, the promotion of renewable energy sources, and the fixation of intermediate objectives for the decarbonization of the investment wallet in four different industries which are intensive regarding the emissions of carbon dioxide (CO2); BBVA Mexico Financial Group obtained the first place on the ranking of the Most Responsible Companies in Mexico within the financial sector and overall the third place on the “Merco Responsibility ESG (Environmental, Social and Governance),” consolidating themselves as one of the leading banks regarding the scope of sustainability.